Using Dynamic Content in an Email

Last update: 2023-07-21
PREREQUISITES

Use Dynamic Content in Emails to send your leads targeted information.

NOTE

The use of variables within dynamic content in an email is only supported when using Trigger Campaigns. It is not supported when using Batch Campaigns.

Add Segmentation

  1. Go to Marketing Activities.

  2. Select your email and click Edit Draft.

  3. In this example we’re making the Subject Line dynamic. Click in the Subject field, then click the Make Dynamic button.

    NOTE

    You can also make an element inside the email dynamic. To do this, select the area, click the gear icon, and select Make Dynamic (or Replace with Snippet, depending on what you’re doing).

  4. Enter the Segmentation name, select it, and click Save.

    Your segmentation and its segments appear under the Dynamic tab on the right.

Apply Dynamic Content

CAUTION

The number of dynamic content elements allowed is not unlimited. While there is no specific number limit (it can vary based on the combination of content), overusing dynamic content can negatively affect the email’s performance. We recommend keeping the amount of dynamic content elements used to under 20 per email.

  1. Click your segments and add your subject line.

  1. Repeat for each segment.

TIP

Create a default email before applying content to the various segments.

CAUTION

Changes to Default segment content block gets applied to all segments.

Sweet! Now you can send flexible emails to your target audience.

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