Understanding Elements and Variables in Guided Templates

Last update: 2023-07-21

Guided landing page templates have two types of editable sections: elements and variables.


Elements are the different pieces of content that make up a landing page. They can be images, text, or Marketo assets.

When you edit a guided landing page, elements will show up if they’ve been marked editable in the template. Elements will have the following icons:

  • -- Image
  • --Marketo Form
  • --Text
  • --Video
  • --Marketo Share Button
  • --Marketo Poll
  • --Marketo Referral
  • --Marketo Sweepstakes
  • --Marketo Snippet


Variables are token-like attributes that can be customized from the guided landing page editor, like shown below.

There are three types of variables: string variables, color variables, and Boolean variables.


Editable text

Example: Titles, dates, button labels


Editable hex code for color


Example: Background color, font color, border color


A lever that controls on/off states for objects or formats on the landing page


Examples: Show Footer (Yes/No), Column Count (1/2), Embed Google Analytics (True/False)

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