Guided landing page templates have two types of editable sections: elements and variables.
Elements are the different pieces of content that make up a landing page. They can be images, text, or Marketo assets.
When you edit a guided landing page, elements will show up if they’ve been marked editable in the template. Elements will have the following icons:
Variables are token-like attributes that can be customized from the guided landing page editor, like shown below.
There are three types of variables: string variables, color variables, and Boolean variables.
Example: Titles, dates, button labels
Editable hex code for color
Example: Background color, font color, border color
A lever that controls on/off states for objects or formats on the landing page
Examples: Show Footer (Yes/No), Column Count (1/2), Embed Google Analytics (True/False)