Understanding Elements and Variables in Guided Templates

Guided landing page templates have two types of editable sections: elements and variables.

Elements

Elements are the different pieces of content that make up a landing page. They can be images, text, or Marketo assets.

When you edit a guided landing page, elements will show up if they’ve been marked editable in the template. Elements will have the following icons:

• Image
• Marketo Form
• Text
• Video
• Marketo Share Button
• Marketo Poll
• Marketo Referral
• Marketo Sweepstakes
• Marketo Snippet

Variables

Variables are token-like attributes that can be customized from the guided landing page editor, like shown below.

There are three types of variables: string variables, color variables, and Boolean variables.