Create an Event with GotoWebinar

First create your webinar in GoToWebinar. Certain settings in the creation of your GoToWebinar are used by Marketo and some are only used by GoToWebinar.

After you create a Marketo event and associate the GoToWebinar with it, the systems will be able to share registration and attendance information.

Below is a list of the settings used by Marketo.

Title and Description

Webinar Name - enter the name for the webinar. This name will be viewable in Marketo.

Description (optional) - enter the description for the webinar. The description will be viewable in Marketo.

Date & Time

Enter the following information for your webinar and it will be pulled into Marketo via the adapter. If you make any changes to this information, you must click the link “Refresh from Webinar Provider” under Event Actions, in order for Marketo to see the changes.

Start date - enter your start date. This will be viewable in Marketo.

Start time - enter your start time. This will be viewable in Marketo.

End Time - enter your end time. This will be viewable in Marketo.

Time Zone - select the applicable time zone. It will be viewable in Marketo.

Type - set to One Session.

Now, let’s jump into Marketo!

1. Select an event. Click Event Actions and choose Event Settings.

   

   NOTE

   The channel type of the event selected must be webinar.

2. Choose GoToWebinar from the Event Partner List.

   

3. Choose the account.

   

4. Select the webinar.

   

5. Click Save.

   

6. Excellent! Now the event is synced and scheduled by GoToWebinar.

   

   NOTE

   The fields Marketo sends over are: First Name, Last Name, Email Address. These fields are required and must not be empty.

   TIP

   To populate your confirmation email with this unique URL, use the following token in your email: {{member.webinar url}}. When the confirmation URL is sent out, this token automatically resolves to the person’s unique confirmation URL.

   Set your confirmation email to Operational to ensure that people who register and may be unsubscribed still receive their confirmation information.

   

   CAUTION

   Avoid using nested email programs to send out your confirmation emails. Use the event program’s smart campaign instead, as shown above.

   TIP

   It can take up to 48 hours for the data to appear in Marketo. If after waiting that long you still don’t see anything, select Refresh from Webinar Provider from the Event Actions menu in the Summary tab of your event.

People who sign up for your webinar will get pushed to your webinar provider via the Change Program Status flow step when the New Status is set to “Registered.” No other status will push the person over. Also, be sure to make Change Program Status flow step #1, and Send Email flow step #2.

Viewing the Schedule

In the program schedule view, click the calendar entry for your event. You can see the schedule on the right side of the screen.