Smart lists allow you to find specific groups of people using simple filters. They are used all over Marketo, such as in smart campaigns, programs, reports, segmentations, business models, engagement programs, dynamic content, and more. Depending on your needs, smart lists can be created in two places within Marketo:
The main steps to creating a smart list are:
Here’s an example of what a smart list looks like.
Here you can edit the smart list name and see information about the smart list.
This is where you see your results; i.e., all the people who qualify for the filters you added and defined under the Smart List tab.
You add and define the filters to see a specific group of people in the People tab.
OK, let’s get started!