Create a New Smart Campaign

Last update: 2023-10-16

Smart Campaigns are the most important tool in Marketo Engage. They can trigger on one person and perform actions, or rollup millions of people and run a series of flow steps.


Learn more about Smart Campaigns.

  1. Go to Marketing Activities.

  2. Right-click on the desired program and select New Smart Campaign.


    You can create Smart Campaigns as local assets of any program.

  3. Enter the Smart Campaign name and click Create.

    Next, learn how to define which people to run through the Smart Campaign with a Smart List.

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