OA-YYYY-MM-Online Advertising Marketo Landing Page

Last update: 2023-09-29

This is an example of an online advertising tracking program, including a Marketo Landing Page with registration form and utilizing a Marketo Default Program. The link to the offer can be displayed on the thank you page, sent in a thank you email, or both.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary

Channel Membership Status Analytics Behavior Program Type
Online Advertising 01 - Member
02 - Engaged - Success
Inclusive Default

Program Contains the Following Assets

Type Template Name Asset Name
Form   FM-Content Registration
Email Quick Start Email Template 01-Email-Thank You
Landing Page Quick Start LP Template 01 - LP - Registration
Landing Page Quick Start LP Template 02 - LP - Thank You
Local Report   Email Performance
Local Report   Landing Page Performance
Smart Campaign   00 - Capture Acquisition Program
Smart Campaign   01 - Filled-Out Form
Smart Campaign   02 - Engaged (Program Success)
Folder   Assets - houses all creative assets
(subfolders for emails & Landing Pages)
Folder   Campaigns - houses all Smart Campaigns
Folder   Reports

My Tokens Included

Token Type Token Name Value
Rich Text {{my.Content-Description}} Double-Click for Details
<--My Content Description Here-->
Edit this content description at the program level, under the My Tokens tab.
You'll learn:
  • Bullet 1
  • Bullet 2
  • Bullet 3
  • Text {{my.Content-Title}} <--My Content Title Here-->
    Text {{my.Content-Type}} <--My Content Type Here-->
    Text {{my.Content-URL}} my.ContentURL?without=http://
    Text {{my.Email-FromAddress}} PlaceholderFrom.email@mydomain.com
    Text {{my.Email-FromName}} <--My From Name Here-->
    Text {{my.Email-ReplyToAddress}} reply-to.email@mydomain.com
    Text {{my.PageURL-ThankYou}} My.ThankYouPageURL?without the http://

    SCREENSHOT OF PROGRAM

    Conflict Rules

    • Program Tags

      • Create tags in this subscription - Recommended
      • Ignore
    • Landing Page template with the same name

      • Copy original template
      • Use destination template - Recommended
    • Images with the same name

      • Keep both files
      • Replace item in this subscription - Recommended
    • Email templates with the same name

      • Keep both templates
      • Replace existing template - Recommended

    SCREENSHOT OF CONFLICT RULES

    Best Practices

    • After import of the content program, move the form from a local asset to a global asset located in the Design Studio.

      • Decreasing the number of forms and utilizing more global assets from the Design Studio allows more scalability in your program design and administrative governance. It also provides flexibility in regular compliance updates for fields, opt-in language, etc.
    • Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.

    • Use Program Tags to filter reports by your various sources of Online Advertising.

    • Consider updating the naming convention of this program example to align with your naming convention.

    NOTE

    Remember to update the My Token Values on the program template and each time you use the program, as needed.

    TIP

    Don’t forget to activate the “02 - Engaged (Program Success)” Campaign for tracking success! Do this before your form is live and emails are sent.

    IMPORTANT

    My Tokens that reference a URL cannot contain the http:// or https:// otherwise the link will not work appropriately within the asset.

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