This is an example of an online advertising tracking program, including a Marketo Landing Page with registration form and utilizing a Marketo Default Program. The link to the offer can be displayed on the thank you page, sent in a thank you email, or both.
For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.
|Channel||Membership Status||Analytics Behavior||Program Type|
|Online Advertising||01 - Member
02 - Engaged - Success
|Type||Template Name||Asset Name|
|Form|| ||FM-Content Registration|
|Quick Start Email Template||01-Email-Thank You|
|Landing Page||Quick Start LP Template||01 - LP - Registration|
|Landing Page||Quick Start LP Template||02 - LP - Thank You|
|Local Report|| ||Email Performance|
|Local Report|| ||Landing Page Performance|
|Smart Campaign|| ||00 - Capture Acquisition Program|
|Smart Campaign|| ||01 - Filled-Out Form|
|Smart Campaign|| ||02 - Engaged (Program Success)|
|Folder|| ||Assets - houses all creative assets
(subfolders for emails & Landing Pages)
|Folder|| ||Campaigns - houses all Smart Campaigns|
|Token Type||Token Name||Value|
||Double-Click for Details
Edit this content description at the program level, under the My Tokens tab.
||My.ThankYouPageURL?without the http://|
SCREENSHOT OF PROGRAM
Landing Page template with the same name
Images with the same name
Email templates with the same name
SCREENSHOT OF CONFLICT RULES
After import of the content program, move the form from a local asset to a global asset located in the Design Studio.
Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.
Use Program Tags to filter reports by your various sources of Online Advertising.
Consider updating the naming convention of this program example to align with your naming convention.
Remember to update the My Token Values on the program template and each time you use the program, as needed.
Don’t forget to activate the “02 - Engaged (Program Success)” Campaign for tracking success! Do this before your form is live and emails are sent.
My Tokens that reference a URL cannot contain the http:// or https:// otherwise the link will not work appropriately within the asset.