This example is designed to be a content program that leverages a Marketo Engage Landing Page with a Marketo Engage form utilizing a Marketo Engage default program. The form is to access the content/offer. The link to the offer can be displayed on the thank you page, sent in a thank you email, or both.
For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.
|Channel||Membership Status||Analytics Behavior||Program Type|
|Type||Template Name||Asset Name|
|Quick Start Email Template||01-Email-Thank You|
|Landing Page||Quick Start LP Template||01 - LP - Registration|
|Landing Page||Quick Start LP Template||02 - LP - Thank You|
|Form|| ||FM - Content Registration Form|
|Local Report|| ||Email Performance|
|Local Report|| ||Landing Page Performance|
|Smart Campaign|| ||00 - Capture Acquisition Program|
|Smart Campaign|| ||01 - Filled-Out Form|
|Smart Campaign|| ||02 - Engaged (Program Success)|
|Folder|| ||Assets - houses all creative assets
(subfolders for Emails, Landing Pages, and Forms)
|Folder|| ||Campaigns - houses all Smart Campaigns|
|Token Type||Token Name||Value|
||Double-Click for Details
Edit this content description at the program level, under the My Tokens tab.
||My.ThankYouPageURL?without the http://|
Landing Page template with the same name
Images with the same name
Email templates with the same name
After import of the content program, move the form from a local asset to a global asset located in the Design Studio.
Consider updating the templates in your imported program to utilize currently branded templates, or update the newly imported template to reflect your brand by adding in a snippet or your appropriate logo/footer information.
Consider updating the naming convention of this program example to align with your naming convention.
Remember to update the My Token Values on the program template and each time you use the program, as needed.
Don’t forget to activate the “02-Engaged” Campaign for tracking success! Do this before your form is live and emails are sent.
My Tokens that reference a URL cannot contain the http:// or https:// otherwise the link will not work appropriately within the asset.