Set up Adobe Organization Mapping

In order to sync with Adobe applications, such as Audience Manager, the B2B CDP Marketo connector, Dynamic Chat, etc., you must first enter your Adobe IMS Org credentials in Marketo.


A HIPAA-ready deployment of a Marketo instance cannot use this integration.


For customers onboarded to the Adobe Business Platform and Identity Management System, the Org ID associated with the subscription will already be populated and is a read-only field.

  1. In Marketo, click Admin.

  2. Under Integration, click Adobe Organization Mapping.

  3. Click Edit.

  4. Enter your Adobe IMS Org ID (learn how to find that here) and click OK.

  5. Click Confirm.

  6. Click Close.


    For security reasons, you must be an Org Admin for the Adobe Organization that you want to map to. If you’re not, the action will fail. Additionally, the Adobe User and Marketo User must use the same email address when logging in.

  7. If you’re not already logged in, a pop-up will appear in a new tab/window. Log in to your Adobe org (this action validates the org access).

And that’s it! You can now share audience data to, or sync an audience from Adobe Experience Cloud.

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