Documentation Marketo Engage Marketo Guide

SEO - Understanding Keywords seo-understanding-keywords

Last update: Fri Jan 09 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
SEO

Keywords are the backbone of your SEO strategy. Your goal is to be on the first page, as close to #1 as possible for keywords relevant to your business.

IMPORTANT

On March 31, 2026, Marketo Engage will deprecate the Search Engine Optimization feature. Please export any relevant data on or before March 30. Learn more.

The Keywords section will show you how successful your site is at achieving this and how you stack up to your competition.

Keywords - Summary View keywords-summary-view

Column Name

Description

Keyword Phrase

The keyword at hand.

Rank & Trend

The rank of your site for this keyword. Arrows show how your keyword rank is trending from the previous week

= rank up

= rank down

= rank the same

Competition Level

The difficulty of getting ranked for a specific keyword.

Monthly Searches

How many searches happen per month on the keyword. This data is based on exact matches and is available only for Google-US over a 12-month period.

Highest Ranking URL for Keyword Phrase

Of your URLs, which is the highest ranking one for the keyword.

NOTE

Data is only shown for keywords ranked 1-100.

Keywords - Competitor View keywords-competitor-view

You can also view how your competitors are performing using the same metrics by clicking on the view drop-down and selecting competitors.

Great! Now that you understand the Keywords section, let’s learn about pages and inbound links.

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