Documentation Marketo Engage Marketo Guide

SEO - Understanding Keywords seo-understanding-keywords

Last update: Wed Oct 25 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
SEO

Keywords are the backbone of your SEO strategy. Your goal is to be on the first page, as close to #1 as possible for keywords relevant to your business.

The Keywords section will show you how successful your site is at achieving this and how you stack up to your competition.

Keywords - Summary View keywords-summary-view

Column Name

Description

Keyword Phrase

The keyword at hand.

Rank & Trend

The rank of your site for this keyword. Arrows show how your keyword rank is trending from the previous week

= rank up

= rank down

= rank the same

Competition Level

The difficulty of getting ranked for a specific keyword.

Monthly Searches

How many searches happen per month on the keyword. This data is based on exact matches and is available only for Google-US over a 12-month period.

Highest Ranking URL for Keyword Phrase

Of your URLs, which is the highest ranking one for the keyword.

NOTE

Data is only shown for keywords ranked 1-100.

Keywords - Competitor View keywords-competitor-view

You can also view how your competitors are performing using the same metrics by clicking on the view drop-down and selecting competitors.

Great! Now that you understand the Keywords section, let’s learn about pages and inbound links.

recommendation-more-help

94ec3174-1d6c-4f51-822d-5424bedeecac