Overview Board Tiles overview-board-tiles
Overview board provides the most comprehensive view of your marketing performance, helping marketing teams make the right decisions when growing your team, budget, or revenue.
Revenue Tile revenue-tile
Total attributed revenue from Closed Won opportunities based on attribution model.
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date, ISO Code, and Revenue Attribution.
-Show Details: A breakdown by month.
Overview (chart) Tile overview-chart-tile
Chart will display revenue attributed to each channel, shown over time.
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date, ISO Code, and Revenue Attribution.
-Displays a breakdown of the contributing Opp IDs:
- By ROI Week
- By ROI Data
- By ROI Hour
- By ROI Minute
- By ROI Time
Spend Tile spend-tile
The total amount of spend from both API costs and self-reported costs for the given time period.
-Spend Details: Displays a breakdown of the related Spend Campaign Unique ID, Campaign Name, Channel, Subchannel, Date, Original Currency, Spend. -Show Details: A breakdown by month.
ROI Tile roi-tile
The calculated ROI (return on investment) from the total revenue (from the selected attribution model) and total spend (Revenue Tile ÷ Spend Tile = ROI Tile).
Deals Tile deals-tile
Displays the total number attributed deals (Deals are a count of Closed Won opportunities).
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date and Attribution (count). -Show Details: A breakdown by month.
Cost Per Deal Tile cost-per-deal-tile
Average cost that it takes to acquire one closed won opportunity. The total spend divided by the total number of deals (Spend Tile ÷ Deals Tile = Cost Per Deal Tile).
Pipeline Revenue Tile pipeline-revenue-tile
The total potential attributed revenue for open Opportunities
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date, ISO Code, and Revenue Attribution. -Show Details: A breakdown by month.
Deal Size Tile deal-size-tile
The average revenue of Closed Won opportunities (Revenue Tile ÷ Deals Tile = Deal Size Tile).
Channel Summary Tile channel-summary-tile
Display a list of channels based on metric selected (revenue, pipeline revenue, spend, deals, opportunities, leads, contacts).
Subchannel Summary Tile subchannel-summary-tile
Display a list of subchannels based on metric selected (revenue, pipeline revenue, spend, deals, opportunities, leads, contacts).
Campaign Summary Tile campaign-summary-tile
Display a list of Campaigns based on metric selected (revenue, pipeline revenue, spend, deals, opportunities, leads, contacts).
ROI (chart) Tile roi-chart-tile
Displays ROI that was attributed to the metric that is selected (channel, subchannel, campaign, account, adgroup, ad, advertiser, creative, keyword, placement, site) based off the attribution model selected.
ROI Summary Tile roi-summary-tile
Displays ROI that was attributed to the metric that is selected (channel, subchannel, campaign, account, adgroup, ad, advertiser, creative, keyword, placement, site) based off the attribution model selected.
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date and Attribution (count).
-Show Details: A breakdown by month.