Marketing Ops Tiles

Marketing Ops allows you to validate and diagnose Marketo Measure data with complete visibility into individual touchpoints per Leads, Contacts, Accounts, Campaigns, and Opportunities.

Account Tile

Displays the following data related to Account(s) specified.

Accounts must have Touchpoint data (only applicable if you have ABM enabled)

-Account ID: Account ID in CRM

-Account Name: Account name in CRM

-Created Date: Created date of the Account in the CRM

• Drill-down: See Created Date by Hour, Minute, Time

-Web Site: Value found in the Website field on the Account

-Engagement Rating: Predictive Engagement Score (PES) populated by Marketo Measure^1

-Opportunities: Number of Opportunities connected to the account

• Drill-down: See details for the associated Opportunity(s)

-Contacts: Number of Contacts listed on this account

• Drill-down: See details for the associated contacts

-Leads: Number of leads mapped to this account through lead to account mapping^1

• Drill-down: See details for the leads that have been mapped to the account

-Attribution Touchpoints: Number of Buyer Attribution Touchpoints for the account

• Drill-down: See Buyer Attribution Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type, Attribution Model)

-Touchpoints: Number of Touchpoints the contacts on this account have^2

• Drill-down: See Touchpoints on the account Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type)

Opportunity Tile

Displays the following data related to Opportunity(s) specified.

-Opportunity ID: Opportunity ID in CRM

-Opportunity Name: Opportunity name in CRM

-Account Name: Account name associated to the opportunity

-Created Date: Created date of the Opportunity in the CRM

Drill-down: See Created Date by Hour, Minute, Time

-Close Date: Closed date of the Opportunity in the CRM

Drill-down: See Close Date by Hour, Minute, Time

-Amount: The total amount of the Opportunity

-Contacts: Number of Contacts associated to the Opportunity

Drill-down: See details for the associated contacts

-Attribution Touchpoints: Number of related Buyer Attribution Touchpoints

Drill-down: See Buyer Attribution Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type, Attribution Model)

Contacts Tile

Displays the following data related to Contact(s) specified.

-Contact ID: Contact ID in CRM

-Email: Contact record email address

-Created Date: Created date of the contact in the CRM

• Drill-down: See Created Date by Hour, Minute, Time

-Account Name: Account name associated to the contact

-Attribution Touchpoints: Number of Buyer Attribution Touchpoints for the contact

• Drill-down: See Buyer Attribution Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type, Attribution Model)

-Touchpoints: Number of Buyer Touchpoints for the contact

• Drill-down: See Contacts on the account Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type)

Leads Tile

Displays the following data related to Lead(s) specified.

-Lead ID: Lead ID in CRM

-Email: Lead record email address

-Created Date: When the Lead was created in the CRM

• Drill-down: See Created Date by Hour, Minute, Time

-Company (from Lead): The company that is listed on the record in the CRM populated by customer

-Account Name: The account name Marketo Measure populates based on our Lead to Account Mapping

-Touchpoints: The number of Touchpoints associated to the lead (s)

• Drill-down: See Contacts on the account Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type)

Campaigns Tile

Displays the following data related to Campaign(s) specified.

-Campaign ID: Campaign ID in CRM

-Campaign Name: Campaign Name in CRM

-Campaign Spend: The spend Marketo Measure has recorded associated to the campaign

-Attribution Model: This will show the appropriate attribution based on the model selected

-Attribution Touchpoints: The number of Buyer Attribution Touchpoints associated to the campaign (s)

• Drill-down: See Buyer Attribution Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type, Attribution Model)

-Touchpoints: The number of Touchpoints associated to the campaign(s)

• Drill-down: See Contacts on the account Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type)

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