Marketing Ops allows you to validate and diagnose Marketo Measure data with complete visibility into individual touchpoints per Leads, Contacts, Accounts, Campaigns, and Opportunities.
Account ID |
Account Name |
Opp ID |
Opp Name |
Lead or Contact ID |
Lead or Contact Email |
Campaign ID |
Opp Won |
Opp Created Date |
Opp Close Date |
Touchpoint Date |
Attribution Model |
|
Accounts |
X | X | X | X | X | X | X | X | X | X | X | |
Opportunity |
X | X | X | X | X | X | X | X | X | X | X | |
Contacts |
X | X | X | X | X | X | X | X | X | X | X | X |
Leads |
X | X | X* | X* | X | X | X | X* | X* | X* | X | X |
Campaigns |
X | X | X | X | X | X | X | X | X | X | X |
Displays the following data related to Account(s) specified.
Accounts must have Touchpoint data (only applicable if you have ABM enabled)
-Account ID: Account ID in CRM
-Account Name: Account name in CRM
-Created Date: Created date of the Account in the CRM
-Web Site: Value found in the Website field on the Account
-Engagement Rating: Predictive Engagement Score (PES) populated by Marketo Measure^1
-Opportunities: Number of Opportunities connected to the account
-Contacts: Number of Contacts listed on this account
-Leads: Number of leads mapped to this account through lead to account mapping^1
-Attribution Touchpoints: Number of Buyer Attribution Touchpoints for the account
-Touchpoints: Number of Touchpoints the contacts on this account have^2
If you have ABM, it will show Touchpoints related to the leads that have been mapped through Lead to Account Mapping.
Displays the following data related to Opportunity(s) specified.
-Opportunity ID: Opportunity ID in CRM
-Opportunity Name: Opportunity name in CRM
-Account Name: Account name associated to the opportunity
-Created Date: Created date of the Opportunity in the CRM
Drill-down: See Created Date by Hour, Minute, Time
-Close Date: Closed date of the Opportunity in the CRM
Drill-down: See Close Date by Hour, Minute, Time
-Amount: The total amount of the Opportunity
-Contacts: Number of Contacts associated to the Opportunity
Drill-down: See details for the associated contacts
-Attribution Touchpoints: Number of related Buyer Attribution Touchpoints
Drill-down: See Buyer Attribution Touchpoint details (ID, Email, Touchpoint Date, Account Name, Campaign, Channel, Subchannel, Marketing Touch Type, Attribution Model)
Displays the following data related to Contact(s) specified.
-Contact ID: Contact ID in CRM
-Email: Contact record email address
-Created Date: Created date of the contact in the CRM
-Account Name: Account name associated to the contact
-Attribution Touchpoints: Number of Buyer Attribution Touchpoints for the contact
-Touchpoints: Number of Buyer Touchpoints for the contact
Displays the following data related to Lead(s) specified.
-Lead ID: Lead ID in CRM
-Email: Lead record email address
-Created Date: When the Lead was created in the CRM
-Company (from Lead): The company that is listed on the record in the CRM populated by customer
-Account Name: The account name Marketo Measure populates based on our Lead to Account Mapping
-Touchpoints: The number of Touchpoints associated to the lead (s)
Displays the following data related to Campaign(s) specified.
-Campaign ID: Campaign ID in CRM
-Campaign Name: Campaign Name in CRM
-Campaign Spend: The spend Marketo Measure has recorded associated to the campaign
-Attribution Model: This will show the appropriate attribution based on the model selected
-Attribution Touchpoints: The number of Buyer Attribution Touchpoints associated to the campaign (s)
-Touchpoints: The number of Touchpoints associated to the campaign(s)