Drill Throughs

The Marketo Measure Discover experience allows customers to drill into the data set that they care the most about. On certain measures throughout Marketo Measure Discover, customers can click into a tile and explore more about that metric.

Below is a list of Dashboards and the Tiles that contain drill-throughs and the experience that a user should expect when drilling through. Keep in mind that global filters from the dashboard persist when drilling through.

Overview

Revenue

Definition: Total revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Revenue (Chart)

Definition: Total revenue by month via bar chart and table. Because the parent tile is already a bar chart, drill into Show Details will show a single month only.

Drill Into: Total revenue by month broken down by week or date.

Spend

Definition: Total spend by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Deals

Definition: Total number of deals by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Pipeline Revenue

Definition: Total pipeline revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

ROI Summary

Definition: Total revenue or spend from each channel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Cost Per Deal

Definition: The total spend divided by the total number of deals, providing the average cost needed to acquire a closed won opportunity. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Channels by Revenue

Definition: Total revenue from each channel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Subchannels by Revenue

Definition: Total revenue from each subchannel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Campaigns by Revenue

Definition: Total revenue from each campaign by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Deal Summary

Definition: Total spend or deal count from each channel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Growth

Total Revenue

Definition: Total revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Revenue over time

Definition: Total revenue by month via bar chart and table. Because the parent tile is already a chart, drill into Show Details will show a single month only.

Total revenue by month broken down by week or date.

Total Deals

Definition: Total number of deals by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Deals over time

Definition: Total number of deals by month via bar chart and table. Because the parent tile is already a chart, drill into Show Details will show a single month only.

Total number of deals by month broken down by week or date.

Total Pipeline Revenue

Definition: Total pipeline revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Pipeline Revenue over time

Definition: Total pipeline revenue by month via bar chart and table. Because the parent tile is already a chart, drill into Show Details will show a single month only.

Total pipeline revenue by month broken down by week or date.

Total Leads

Definition: Total leads by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Leads over time

Definition: Total leads by month via bar chart and table. Because the parent tile is already a chart, drill into Show Details will show a single month only.

Total leads by month broken down by week or date.

Total Contacts

Definition: Total contacts by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Contacts over time

Definition: Total contacts by month via bar chart and table. Because the parent tile is already a chart, drill into Show Details will show a single month only.

Total contacts by month broken down by week or date.

Total Opportunities

Definition: Total opportunities by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Opportunities over time

Definition: Total opportunities by month via bar chart and table. Because the parent tile is already a chart, drill into Show Details will show a single month only.

Total opportunities by month broken down by week or date.

Unique Visits

Definition: Total number of page views by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Unique Visits over time

Definition: The total number of unique visits showing the trend over a specific time period. Use the Group by filter to change the stack by Channel, Subchannel, Campaign, Account, Ad Group, Ad, Advertiser, Creative, Keyword, Placement, and Site. This will appear empty if this feature is disabled.

Visits

Definition: Total number of site visits by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Visits over time

Definition: The total number of site visits tracked showing the trend over a specific time period. Use the Group by filter to change the stack by Channel, Subchannel, Campaign, Account, Ad Group, Ad, Advertiser, Creative, Keyword, Placement, and Site. This will appear empty if this feature is disabled.

Forms

Definition: Total number of form submissions by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Forms over time

Definition: The total number of forms submitted showing the trend over a specific time period. Use the Group by filter to change the stack by Channel, Subchannel, Campaign, Account, Ad Group, Ad, Advertiser, Creative, Keyword, Placement, and Site. This will appear empty if this feature is disabled.

Spend

Spend

Definition: Total spend by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Spend (Chart)

Definition: Total spend by month via bar chart and table. Because the parent tile is already a chart, drill into Show Details will show a single month only.

Total spend by month broken down by week, date, or time. Time is possible for spend since Marketo Measure downloads actual spend by the minute from our ads connections.

Spend by Channel

Definition: Total spend from each channel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Spend by Subchannel

Definition: Total spend from each subchannel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Spend by Campaign

Definition: Total spend from each campaign by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Sales Velocity

Velocity (Days)

Definition: The average number of days the opportunities are in their sales cycle, from the first anonymous touch through the opportunity close.

Active Opportunities

Definition: The total number of opportunities from any Open Opportunity, meaning that it is not Closed Lost or Closed Won.

Deal Size

Definition: The average amount of a Closed Won opportunity.

Win Rate

Definition: The total number of Closed Won opportunities divided by the total number of Closed Lost and Closed Won opportunities.

Opportunity Velocity by Channel

Definition: The average number of days that Opportunities are in their cycle per stage, grouped by the Marketing Channel and showing length of time it takes to progress to the next stage. The stages that appear here are milestone stages (FT, LC, OC) and custom stages.

Lead Velocity by Channel

Definition: The average number of days that Leads are in their cycle per stage before they’re converted to a Contact/Opportunity/Amount, grouped by the Marketing Channel and showing length of time it takes to progress to the next stage. The stages that appear here are milestone stages (FT, LC) and custom stages.

Average Opportunity Velocity

Definition: The average number of days that Opportunities are in their cycle per stage, showing length of time it takes to progress to the next stage. The stages that appear here are milestone stages (FT, LC, OC) and custom stages. the numbers here reflect the time per stage in the Opportunity Velocity by the Channel chart.

Average Lead Velocity

Definition: The average number of days that Leads are in their cycle per stage before they’re converted to a Contact/Opportunity/Amount, showing length of time it takes to progress to the next stage. The stages that appear here are milestone stages (FT, LC) and custom stages. the numbers here reflect the time per stage in the Lead Velocity by the Channel chart.

Opportunity Velocity over time

Definition: The average number of days that Opportunities are in their cycle per stage with a trend over time.

Lead Velocity over time

Definition: The average number of days that Leads are in their cycle per stage with a trend over time.

Account Based Marketing

Total Revenue

Definition: Total revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Total Pipeline Revenue

Definition: Total pipeline revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Leads Matched

Definition: Total number of leads successfully matched to an account.

Accounts Touched

Definition: The total number of accounts that received any touchpoint.

Opportunities Touched

Definition: A list of Opportunity Ids with their corresponding Account Id

Contacts Touched

Definition: A list of Contact Ids with their corresponding Account Id

Touchpoints Over Time (chart)

Definition: A list of touchpoints from the selected month.

The number of touchpoints touched broken down by week, date, or time.

Accounts Touched Over Time (chart)

Definition: A list of Account Ids from the selected month.

The number of accounts touched broken down by week, date, or time.

Web Analytics

Unique Visits

Definition: Total number of unique site visits by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Cost Per Unique Visit

Definition: Total spend divided by the total number of unique visits. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Unique Visits by Landing Page

Definition: A list of landing pages based on the number of unique visitors from each URL.

Unique Visits by Source

Definition: A view into the sources of unique visitors to your site.

Unique Visits Over Time

Definition: The total number of unique visits tracked, showing a trend over a specific time frame.

Visits

Definition: Total number of site visits by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Cost Per Visit

Definition: The total spend divided by the total number of visits.

Visits by Landing Page

Definition: A list of landing pages based on the number of visits to each URL.

Visits by Source

Definition: Source of visitors to your site. Can be altered by Channel, Subchannel, Campaign, Account, Ad Group, Ad, Advertiser, Creative, Keyword, Placement, and Site.

Visits Over Time

Definition: The total number of visits tracked, showing the trend over a specific time frame. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Page Views

Definition: Total number of page views by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Cost Per Page View

Definition: The total spend divided by the total number of page views tracked.

Page Views by URLs

Definition: A list of page URLs based on the number of page views from each URL.

Page Views over time

Definition: Total page views by month via bar chart and table. Because the parent tile is already a chart, drill into Show Details will show a single month only.

Total page views by month broken down by week, date, or time.

Forms Over Time

Definition: The total number of forms tracked, showing the trend over a specific time frame.

Forms

Definition: Total number of form submissions by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Cost Per Form

Definition: The total spend divided by the total forms submitted.

Form Submits by Form URL

Definition: A list of form URLs based on the number that were submitted on each URL.

Leads by Landing Page

Definition: A list of landing pages based on the number of leads that were generated from each landing page.

Leads by Form URL

Definition: A list of form URLs based on the number of leads that were generated from each URL.

CMO

Revenue

Definition: Total revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Revenue (Chart)

Definition: Total revenue by month via bar chart and table. Because the parent tile is already a bar chart, drill into Show Details will show a single month only.

Total revenue by month broken down by week or date.

Spend

Definition: Total spend by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

ROI

Definition: The calculated return on investment from the total revenue and total spend (based on the attribution model).

Deals

Definition: Total number of deals by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Cost Per Deal

Definition: Total spend divided by the total number of deals, providing the average cost that it takes to acquire one closed won opportunity.

Pipeline Revenue

Definition: Total pipeline revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Deal Size

Definition: The average amount of a closed won opportunity.

Channels by Revenue

Definition: Total revenue from each channel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Subchannels by Revenue

Definition: Total revenue from each subchannel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Campaigns by Revenue

Definition: Total revenue from each campaign by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

ROI Summary

Definition: Total revenue or spend from each channel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Deal Summary

Definition: Total spend or deal count from each channel by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Content Marketing

Total Revenue

Definition: Total revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Landing Pages by Revenue

Definition: Total revenue from each landing page via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Total Pipeline Revenue

Definition: Total pipeline revenue by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Landing Pages by Pipeline Revenue

Definition: Total pipeline revenue from each landing page via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Total Opportunities

Definition: Total number of opportunities by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Landing Pages by Opportunity Count

Definition: Total number of opportunities from each landing page via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Total Forms

Definition: Total number of forms by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Top Form URL by Form Submits

Definition: Total number of forms from each form URL via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Form URLs by Channel

Definition: Total number of forms submitted from the form URL by month via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Unique Visits

Definition: The total number of unique site visits tracked across all known and anonymous visitors. Drill in to see the unique site visits tracked by month.

Top Landing Pages by Unique Visits

Definition: A list of landing pages based on the number of unique visits to each landing page. Drill in to see the unique visits by month to the selected URL.

Visits

Definition: The total number of site visits tracked across all known and anonymous visitors. Drill in to see the site visits tracked by month.

Top Landing Pages by Visits

Definition: A list of landing pages based in the number of initial visits to each landing page. Drill in to see the visits by month to the selected URL.

Total Leads

Definition: Total number of leads by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Landing Pages by Lead Count

Definition: Total number of leads from each landing page via bar chart and table. From there, it is possible to drill into that row for a single month or break out a month by week, day, or time.

Paid Media

Impressions

Definition: Total number of impressions by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

CPM

Definition: The total spend from the served impressions divided by the total impressions.

Clicks

Definition: Total number of clicks by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

CPC

Definition: The total spend from the clicks tracked divided by the total clicks.

Leads

Definition: Total number of leads based off the attribution model.

CPL

Definition: The total spend from the leads created divided by the total clicks, providing the CPL rate.

Visits

Definition: Total number of site visits by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Page Views

Definition: Total number of page views by month via bar chart and table. From there, it is possible to drill into a single month or break out a month by week, day, or time.

Campaigns Summary

Definition: List of campaigns base on how much revenue/spend/deals/opportunities was attributed to each campaign, sorted by the highest based off the selected attribution model.

Ad Summary

Definition: A list of ads based on how much revenue/pipeline revenue/spend/deals/opportunities was attributed to each ad, based off the selected attribution model.

Keyword Summary

Definition: A list of keywords based on how much revenue/pipeline revenue/spend/deals/opportunities was attributed to each keyword, based off the selected attribution model.

Campaigns by ROI

Definition: A list of campaigns based on calculated ROI for each campaign, sorted by the Highest ROI. Drill in to see the revenue or spend by month for the selected campaign.

Ads by ROI

Definition: A list of ads based on calculated ROI for each ad, sorted by the Highest ROI. Drill in to see the revenue or spend by month for the selected ad.

Keywords by ROI

Definition: A list of keyword based on calculated ROI for each keyword, sorted by the Highest ROI. Drill in to see the revenue or spend by month for the selected keyword.