- Overview
- Introduction to Marketo Measure
- Marketo Measure Tracking
- Setting Up Tracking
- Best Practices for Implementing Marketo Measure JavaScript
- Adding Marketo Measure Script
- Adding Marketo Measure Script via Google Tag Manager
- Adding Marketo Measure Script to Different Form Providers
- Adding Marketo Measure JavaScript to Pardot
- Adding Marketo Measure Script to Lightbox Forms
- Adding Marketo Measure Script to Sitecore Pages
- Adding Marketo Measure Script to Uberflip Forms
- Adding Marketo Measure to Act-On Forms
- Adding Marketo Measure to Hubspot
- Adding Marketo Measure to Marketo Landing Pages
- AJAX Form Handling
- Connecting Marketo Measure to Unbounce Script Manager
- IFrame Forms and Marketo Measure
- Excluding Marketo Measure from Specific Forms
- Marketo Measure Cookies
- Definition of Marketo Measure Web Sessions
- Best Practices for Testing
- Setting Up Tracking
- Configuration and Setup
- Getting Started with Marketo Measure
- Marketo Measure and Salesforce
- Marketo Measure Salesforce Package Installation and Set Up
- Salesforce Package Consolidation
- Connect Marketo Measure to Salesforce
- Best Practices for Marketo Measure CRM Package
- Marketo Measure Salesforce Objects
- How Marketo Measure and Salesforce Interact
- Marketo Measure Object and Field Taxonomy
- Marketo Measure Fields on Standard Salesforce Objects
- Page Layout Instructions
- Hiding Unnecessary Report Types
- Creating a Marketo Measure Profile
- Marketo Measure Permission Sets
- Recommended Salesforce Permissions for Marketo Measure Connected User
- Sandbox Testing
- Marketo Measure Insights (Canvas App)
- Channel Tracking and Setup
- API Connections
- Marketing Spend
- Advanced Marketo Measure Features
- Marketo Measure Discover UI
- Marketo Measure and Adobe
- Marketo Measure and Dynamics
- Marketo Measure and Marketo
- Marketo Measure Salesforce Reporting
- Marketo Measure Data Warehouse
- BI Report Templates
- Security and Compliance
- Marketo Measure Ultimate
- Miscellaneous
- Other Related Resources
- Marketo Measure Maintenance
- Marketo Measure Resource List
- Call Tracking Integration
- Difference between a Google Analytics Conversion and a Buyer Touchpoint
- Email Tracking Parameter
- Granting Salesforce Access to Marketo Measure Support
- Privacy Request
- Remove Marketo Measure Tracking Parameters from the Landing Page URL in Google Analytics
- Transitioning to Marketo Measure from Full Circle
- Other Related Resources
- Release Notes
Overview Board Tiles
Overview board provides the most comprehensive view of your marketing performance, helping marketing teams make the right decisions when growing your team, budget, or revenue.
Date Type |
Date |
Attribution Model |
Metric |
Dimension |
Channel |
Subchannel |
Campaign |
Ad Account ID |
CRM Account Name |
|
Revenue |
X | X | X | X | X | X | X | X | ||
Overview |
X | X | X | X | X | X | X | X | X | X |
Spend |
X | X | X | X | X | |||||
ROI |
X | X | X | X | X | X | X | X | ||
Deals |
X | X | X | X | X | X | X | X | ||
Cost Per Deal |
X | X | X | X | X | X | X | X | ||
Pipeline Revenue |
X | X | X | X | X | X | X | X | ||
Deal Size |
X | X | X | X | X | X | X | X | ||
Channel Summary |
X | X | X | X | X | X | X | X | X | |
Subchannel Summary |
X | X | X | X | X | X | X | X | X | |
Campaign Summary |
X | X | X | X | X | X | X | X | X | |
ROI |
X | X | X | X | X | X | X | X | X | |
ROI Summary |
X | X | X | X | X | X | X | X | X |
Revenue Tile
Total attributed revenue from Closed Won opportunities based on attribution model.
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date, ISO Code, and Revenue Attribution.
-Show Details: A breakdown by month.
Overview (chart) Tile
Chart will display revenue attributed to each channel, shown over time.
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date, ISO Code, and Revenue Attribution.
-Displays a breakdown of the contributing Opp IDs:
- By ROI Week
- By ROI Data
- By ROI Hour
- By ROI Minute
- By ROI Time
Spend Tile
The total amount of spend from both API costs and self-reported costs for the given time period.
When drilling in on less than a month, Marketo Measure will average the spend for that month and allocate that average to each day.
-Spend Details: Displays a breakdown of the related Spend Campaign Unique ID, Campaign Name, Channel, Subchannel, Date, Original Currency, Spend. -Show Details: A breakdown by month.
ROI Tile
The calculated ROI (return on investment) from the total revenue (from the selected attribution model) and total spend (Revenue Tile ÷ Spend Tile = ROI Tile).
Deals Tile
Displays the total number attributed deals (Deals are a count of Closed Won opportunities).
If the date type “Touchpoint Date” is selected, partial counts are possible because there may be certain touchpoints that do not fall within the time range.
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date and Attribution (count). -Show Details: A breakdown by month.
Cost Per Deal Tile
Average cost that it takes to acquire one closed won opportunity. The total spend divided by the total number of deals (Spend Tile ÷ Deals Tile = Cost Per Deal Tile).
Pipeline Revenue Tile
The total potential attributed revenue for open Opportunities
The revenue will be reflected for the attribution model specified.
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date, ISO Code, and Revenue Attribution. -Show Details: A breakdown by month.
Deal Size Tile
The average revenue of Closed Won opportunities (Revenue Tile ÷ Deals Tile = Deal Size Tile).
Channel Summary Tile
Display a list of channels based on metric selected (revenue, pipeline revenue, spend, deals, opportunities, leads, contacts).
Subchannel Summary Tile
Display a list of subchannels based on metric selected (revenue, pipeline revenue, spend, deals, opportunities, leads, contacts).
Campaign Summary Tile
Display a list of Campaigns based on metric selected (revenue, pipeline revenue, spend, deals, opportunities, leads, contacts).
ROI (chart) Tile
Displays ROI that was attributed to the metric that is selected (channel, subchannel, campaign, account, adgroup, ad, advertiser, creative, keyword, placement, site) based off the attribution model selected.
ROI Summary Tile
Displays ROI that was attributed to the metric that is selected (channel, subchannel, campaign, account, adgroup, ad, advertiser, creative, keyword, placement, site) based off the attribution model selected.
-Opportunity Details: Displays a breakdown of the related Opportunity IDs, Created Date, Close Date and Attribution (count).
-Show Details: A breakdown by month.
Resources
Adobe Account
