Use Journey Optimizer to send text messages to your customers on their mobile devices. You can create, personalize, and preview messages in text format from the SMS editor.
Text messages can be created and sent in a journey or in a campaign. For SMS, use the SMS action.
In a Journey. Create a journey, add an SMS activity, and define basic settings, then browse to the Actions: SMS right pane to create the content for the SMS message. Learn how to create a journey in this page.
In a Campaign. Create a campaign, select SMS as your action and define basic settings, then edit the message content to define the SMS message to send. Learn how to create a campaign in this page.
Adobe Journey Optimizer sends text messages through SMS service providers (or SMS gateway providers). Before creating your SMS message, configure your service provider for text messages with Journey Optimizer. Learn more.
The video below shows how to configure, author, and include SMS messaging into your customer journeys.
The video below helps you better understand which mobile capabilities Adobe Journey Optimizer offers marketers.