Get started with SMS

Use Journey Optimizer to send text messages to your customers on their mobile devices. You can create, personalize, and preview messages in text format from the SMS editor.

SMS deliveries can be created:

  • In a Journey: Once you added an SMS activity in your journey, and defined basic settings, use the Actions: SMS right pane to create the content for the SMS message.

    For more information on how to configure your journey, refer to this page.

  • In a Campaign: Once you created a campaign, select SMS as your action and define basic settings.

    For more information on how to configure your campaign, refer to this page.


If this is your first time creating an SMS, make sure the SMS channel has been configured. Learn more.





How-to video

Learn how to configure, author, and include SMS messaging into your customer journeys.

On this page