In addition to real-time reports and built-in global reporting capabilities, Journey Optimizer can automatically send journey performance data to Adobe Experience Platform so it can be combined with other data for analysis purposes.
This feature is activated by default on all instances for journey steps events. You cannot modify or update the schemas and datasets that have been created during provisioning for step events. By default, these schemas and datasets are in read-only mode.
For example, you have set up a journey that sends multiple emails. This capability allows you to combine Journey Optimizer data with downstream event data like how many conversions occurred, how much engagement happened on the website, or how many transactions happened in the store. The journey information can be combined with data on Adobe Experience Platform, either from other digital properties or from offline properties to give a more comprehensive view of performance.
Journey Optimizer automatically creates the necessary schemas and streams into datasets to Adobe Experience Platform for each step an individual takes in a journey. A step event corresponds to an individual moving from one node to another in a journey. For example, in a journey that has an event, a condition and an action, three step events are sent to Adobe Experience Platform.
The list of XDM fields that are passed is comprehensive. Some contain system generated codes and others have human readable friendly names. Examples include the label of the journey activity or the step status: how many times an action timed out or ended in error.
Datasets cannot not be turned on for real time profile service. Please make sure that the Profile toggle is turned off.
Journey Optimizer sends data as it occurs, in a streaming way. You can query this data using the Query Service. You can connect to Customer Journey Analytics or other BI tools to view data related to these steps.
The following schemas are created:
The following datasets are passed:
The lists of XDM fields passed to Adobe Experience Platform are detailed here:
Journey Optimizer step events can be linked to other datasets in Adobe Customer Journey Analytics.
The general workflow is: