Journey live report can be accessed directly from your journey with the View report button.
The journey Live report page will be displayed with the following tabs:
The journey Live report is divided into different widgets detailing your journey’s success and errors. Each widget can be resized and deleted if needed. For more information on this, refer to this section.
For a detailed list of every metric available in Adobe Journey Optimizer, refer to this page.
From your journey Live report, the Journey tab gives you a clear view of the most important tracking data about your journey.
Journey Performance allows you to see the path of your targeted profiles step-by-step through your journey.
The Journey Statistics widget displays the following KPIs:
Entered profiles: Total number of individuals who reached the entry event of the journey.
Exited profiles: Total number of individuals who exited the journey.
Failed individual journeys: Total number of individual journeys that were not successfully executed.
The Event executed over the last 24 hours and Events widgets allow you to see which one of your events was successfully executed through summary number, graph and table.
The Action executed over the last 24 hours and Actions executed and errors widgets represent the most successful action and errors which occurred when your actions were triggered. The Action graph, table and summary numbers contain the data available for actions, such as:
Actions executed: Total number of actions successfully executed for a journey.
Error in actions: Total number of errors that occurred for actions.
From your journey Live report, the Email tab details the main information relative to the email deliveries sent in your journey.
The Email Sending Statistics widget details the main information relative to your message:
Delivered: Number of messages successfully sent.
Bounces: Total of errors cumulated during delivery and automatic return processing.
Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.
The Sending metrics by Email table and Email Summary graph details the success of your delivery:
Sent: Total number of sends for the delivery.
Delivered: Number of messages successfully sent.
Bounces: Total of errors cumulated during delivery and automatic return processing.
Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Opens: Number of times a message was opened in a delivery.
Clicks: Number of times a content was clicked in a delivery.
Unsubscribe: Number of clicks on the unsubscription link.
Spam complaints: Number of times a message was declared as spam or junk.
The Bounce Reasons, Bounce categories and Hard and bounce - by Email widgets contain the data available related to bounced messages, such as:
Hard bounce: The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.
Soft bounce: The total number of temporary errors, such as a a full inbox.
Ignored: The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.
The Error Reasons and Exclude Reasons graphs and tables allow you to see which error and exclusions occurred during your delivery.
The Email - Top recipient domain graph and table details which domains are the most used by recipients to open the email.
The Offers widgets and metrics are only available if a decision was inserted in an email. For more information on Decision Management, refer to this page.
The Offers statistic and Offers statistics over time widgets measure your offer’s success and impact on your targeted audience. It detail the main information relative to your message with KPIs:
Offer sent: Total number of sends for the offer.
Offer impression: Number of times the offer was opened in a delivery.
Offer clicks: Number of times an offer was clicked on in a delivery.
From your journey Live report, the Push notification tab details the main information relative to the push deliveries sent in your journey.
Push notification sending performance, Push notification summary and Sending metrics - by Push widgets details the main information relative to your message:
Sent: Total number of sends for the delivery.
Delivered: Number of messages successfully sent.
Bounces: Total of errors cumulated during delivery and automatic return processing.
Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.
Opens: Number of times a message was opened in a delivery.
Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.
Engagements: Total number of opens and actions for this push notification, i.e. if the profile opened the push or if a button was clicked on.
The Error Reasons and Exclude Reasons graphs and tables allow you to see which error and exclusions occurred during your delivery.
The Sending statistics - Failed widget allows you to see how many errors and bounces occurred.
The Tracking by platform, Sending by platform and Breakdown by platform graphs and tables details the success of your push notification depending on the operational system.
The SMS - Sending statistics table details the success of your delivery:
Targeted: Number of user profiles who qualify as target profiles for this delivery.
Excluded: Number of user profiles, excluded from the targeted profiles, who did not receive the message.
Sent: Total number of sends for the delivery.
Delivered: Number of messages successfully sent.
Opens: Number of times a message was opened in a delivery.
Clicks: Number of times a content was clicked in a delivery.
Bounces: Total of errors cumulated during delivery and automatic return processing.
Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.
The SMS Summary graph details the success of your delivery:
Delivered: Number of messages successfully sent.
Bounces: Total of errors cumulated during delivery and automatic return processing.
Errors: Total number of errors that occurred during a delivery preventing it from being sent to profiles.
The Exclude Reasons graphs and tables allow you to see which error and exclusions occurred during your delivery.