Channel reports channel-report
The Channel reports provide users with a comprehensive overview of traffic and engagement metrics at a channel-level. The metrics are aggregated to present consolidated values for actions originating from the chosen channel, spanning across various campaigns and journeys.
You can access the Channel reports by navigating to the Reports menu within the Journey Management section. It is fully customizable, you can filter your data depending on the Report date or Action. Learn more
The report page is displayed with the following tabs:
➡️ Discover this feature in video
Email email
From your Channel reports, the Email menu details the main information relative to emails sent in your Campaigns and Journeys. Metrics are detailed below.
Email - Total sending statistics email-total-sending
The Email Total Sending Statistics widget offers a comprehensive overview of your email performance, displaying key performance indicators (KPIs) that summarize essential data about your emails.
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Targeted: Total number of emails processed.
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Sent: Total number of sends.
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Delivered: Number of emails successfully sent, in relation to the total number of sent messages.
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Delivery Rate: Percentage of emails successfully sent.
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Bounces: Total of errors cumulated and automatic return processing in relation to the total number of sent messages.
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Bounce Rate: Percentage of emails that bounced compared to emails sent.
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Errors: Total number of errors that occurred preventing it from being sent to profiles.
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Error Rate: Percentage of errors that occurred preventing it from being sent compared to emails sent.
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Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.
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Exclude rate: Percentage of profiles which have been excluded by Adobe Journey Optimizer.
Email - Total tracking statistics email-total-tracking
The Email Total Tracking statistics widget offers a detailed snapshot of profile activity tied to your emails, providing essential insights into engagement and email effectiveness.
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Opens: Number of times the message was opened.
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Open Rate: Total number of opened emails compared to the number of delivered emails.
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Clicks: Number of times a content was clicked in a message.
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Click rate: Percentage of users who interacted with the email.
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Spam complaints: Number of times a message was declared as spam or junk.
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Spam complaint rate: Percentage of message declared as spam or junk compared to the number of sent emails.
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Unsubscribes: Number of clicks on the subscription link.
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Unsubscribe rate: Percentage of unsubscription compared to the number of sent emails.
Email - Sending statistics over time email-sending-statistics-overtime
The Email - Sending Statistics over time graph offers a dynamic representation, displaying an analysis of your email activity. This graphical representation provides a comprehensive breakdown of sent emails, allowing you to observe trends and patterns on an hourly, daily, weekly, or monthly scale.
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Sent: Total number of sends.
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Delivered: Number of emails successfully sent, in relation to the total number of sent emails.
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Bounces: Total of errors cumulated and automatic return processing in relation to the total number of sent emails.
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Errors: Total number of errors that occurred preventing it from being sent to profiles.
Email - Tracking statistics over time email-tracking-statistics-overtime
The Email - Tracking statistics over time graph furnishes a detailed overview of profile activity related to your emails. This graphical representation breaks down the data on an hourly, daily, weekly, or monthly basis, offering valuable insights into how recipient engagement evolves over different time intervals.
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Opens: Number of times the message was opened.
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Clicks: Number of times a content was clicked in a message.
Email - Bounce categories and reasons bounce-categories
The Bounce categories and Bounce reasons widgets encapsulate the data associated with bounced messages, providing a comprehensive overview of the various categories and specific reasons behind message bounces
For more information on bounces, refer to the Suppression list page.
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Hard bounce: The total number of permanent errors, such as a wrong email address. This involves an error message that explicitly states that the address is invalid, such as Unknown user.
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Soft bounce: The total number of temporary errors, such as a a full inbox.
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Ignored: The total number of temporary, such as Out of office, or a technical error, for example if the sender type is postmaster.
Error reasons error-reasons
The Error Reasons graphs and table empower you to pinpoint the precise errors that occurred throughout the sending process, facilitating a clear understanding of any issues encountered.
Excluded reasons excluded-reasons
The Excluded reasons graphs and table present a comprehensive view of the different factors that resulted in the exclusion of user profiles from the targeted audience, resulting in the message not being received.
Refer to this page for the comprehensive list of exclusion reasons.
Sent & delivered by domains sent-delivered-domains
The Sent & delivered by domains table and graph provide a detailed breakdown of email deliveries at the domain level, offering comprehensive insights into the performance of your emails.
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Sent: Total number of sends for your email.
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Delivered: Number of messages successfully sent, in relation to the total number of sent messages.
Bounces & errors by domains bounces-errors-domains
The Bounces & errors by domains graph and table offer a domain-level breakdown of specific errors encountered during the sending process, providing a detailed analysis of issues that occurred.
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Bounces: Total of errors cumulated during the sending process and automatic return processing in relation to the total number of sent messages.
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Errors: Total number of errors that occurred during the sending process preventing it from being sent to profiles.
Open & clicks by domains open-clicks-domains
The Open & clicks by domains graph and table showcase a domain-level breakdown of your visitors’ engagement with your email, providing valuable insights into how different domains interact with your content.
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Opens: Number of times the email was opened.
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Clicks: Number of times a content was clicked in an email.
Bounce reasons by domain bounce-reasons-domains
The Bounce reasons by domain graph and table offer a domain-level breakdown of data concerning both temporary and permanent errors, providing detailed insights into the reasons behind bounced messages.
For more information on bounces, refer to the Suppression list page.
Push notification push
From your Channel reports, the Push notification menu details the main information relative to push notifications sent in your Campaigns and Journeys. Metric are detailed below.
Push notifications - Total sending statistics push-total-sending
The Push notifications - Total sending statistics KPIs serve as a comprehensive summary, encapsulating essential data related to your push notifications. These metrics include detailed insights into the targeted audience and the actual delivery status, providing a well-rounded view of the effectiveness and reach of your push notifications.
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Targeted: Total number of push notifications processed.
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Sent: Total number of sent push notifications.
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Delivered: Number of push notifications successfully sent, in relation to the total number of sent push notifications.
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Delivery Rate: Percentage of push notifications successfully sent.
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Bounces: Total of errors cumulated and automatic return processing in relation to the total number of sent messages.
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Bounce Rate: Percentage of push notifications that bounced compared to push notifications sent.
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Errors: Total number of errors that occurred preventing it from being sent to profiles.
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Error Rate: Percentage of errors that occurred preventing it from being sent compared to push notifications sent.
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Excluded: Number of profiles which have been excluded by Adobe Journey Optimizer.
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Exclude rate: Percentage of profiles which have been excluded by Adobe Journey Optimizer.
Push notification - Total tracking statistics push-total-tracking
The Push notification - Total tracking statistics widget offers a detailed snapshot of profile activity tied to your push notifications, providing essential insights into engagement and push notifications effectiveness.
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Opens: Number of times a push notification was opened.
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Open Rate: Percentage of opened push notifications.
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Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.
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Action rate: Percentage of actions on the push notification delivered compared to push notifications sent.
Push notifications - Sending statistics over time push-sending-overtime
The Push notifications - Sending statistics over time graph offers a dynamic representation, displaying an analysis of your push notifications activity. This graphical representation provides a comprehensive breakdown of sent push notifications, allowing you to observe trends and patterns on an hourly, daily, weekly, or monthly scale.
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Sent: Total number of sent push notifications.
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Delivered: Number of push notifications successfully sent, in relation to the total number of sent push notifications.
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Bounces: Total of errors cumulated and automatic return processing in relation to the total number of sent messages.
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Errors: Total number of errors that occurred preventing it from being sent to profiles.
Push notifications - Tracking statistics over time push-tracking-overtime
The Push notifications - Tracking statistics over time graph furnishes a detailed overview of profile activity related to your push notifications. This graphical representation breaks down the data on an hourly, daily, weekly, or monthly basis, offering valuable insights into how recipient engagement evolves over different time intervals.
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Opens: Number of times your push notification was opened.
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Actions: Total number of actions on the push notification delivered, e.g. button click or dismissal.
Push notifications - Excluded reasons push-excluded-reasons
The Excluded reasons graph and table display the different reasons that prevented user profiles, excluded from the targeted profiles, from receiving your push notifications.
Refer to this page for the comprehensive list of exclusion reasons.
Push notifications - Error reasons push-error-reasons
The Error Reasons graphs and table provide you with the capability to identify the specific errors that occurred during the sending process of your push notifications, offering detailed insights into any issues encountered along the way.
Push notifications - Tracking by platform push-tracking-platform
The Push notifications - Tracking by platform graphs and tables details the recipients activity for your push notification depending on your profile’s operational system.
Push notifications - Sending by platform push-sending-platform
The Push notifications - Sending by platform graph and tables provide a comprehensive breakdown, detailing the success of your push notifications relative to your profiles’ operational systems. This thorough analysis offers valuable insights into the effectiveness of your push notifications across different platforms.
SMS sms
From your Channel reports, the SMS menu details the main information relative to SMS sent in your Campaigns and Journeys. Metrics are detailed below.
SMS - Total sending statistics sms-sending-statistics
The SMS - Total sending statistics KPIs serve as a comprehensive summary, encapsulating essential data related to your SMS. These metrics include detailed insights into the targeted audience and the actual delivery status, providing a well-rounded view of the effectiveness and reach of your SMS messages.
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Targeted: Number of user profiles who qualify as target profiles for SMS channel.
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Sent: Total number of sent SMS messages.
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Delivered: Number of SMS messages successfully sent, in relation to the total number of sent SMS messages.
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Delivery Rate: Percentage of SMS messages successfully sent.
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Bounces: Total of errors cumulated and automatic return processing in relation to the total number of sent SMS messages.
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Bounce Rate: Percentage of SMS messages that bounced compared to SMS messages sent.
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Errors: Total number of errors that occurred preventing it from being sent to profiles.
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Error Rate: Percentage of errors that occurred preventing it from being sent compared to sent SMS messages.
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Excluded: Number of user profiles, excluded from the targeted profiles, who did not receive the message.
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Exclude rate: Percentage of profiles which have been excluded by Adobe Journey Optimizer.
SMS - Total tracking statistics sms-tracking-statistics
The SMS - Total tracking statistics widget provides a detailed overview of key information related to your visitors’ engagement with your URLs, offering insights into the effectiveness of your SMS messages:
- Clicks: Number of times a content was clicked in the SMS message.
SMS - Sending statistics over time sms-sending-statistics-overtime
The SMS - Sending statistics over time graph offers a comprehensive view of sent SMS messages, providing data broken down on an hourly, daily, weekly, or monthly basis. This graphical representation allows you to track and analyze trends in your SMS messaging activity over different time intervals.
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Sent: Total number of sent SMS messages.
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Bounces: Total of errors cumulated and automatic return processing in relation to the total number of sent SMS messages.
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Errors: Total number of errors that occurred preventing it from being sent to profiles.
SMS - Tracking statistics over time sms-tracking-statistics-overtime
The SMS - Tracking statistics over time graph furnishes data on profile activity related to your SMS messages, offering a detailed breakdown on an hourly, daily, weekly, or monthly basis. This graphical representation allows you to analyze and understand patterns in user engagement over different time intervals.
- Clicks: Number of times a content was clicked in the SMS message.
Excluded reasons sms-excluded-reasons
The Excludes Reasons graphs and table visually depict the diverse factors that led to the exclusion of user profiles from the targeted audience, preventing them from receiving your SMS messages.
Refer to this page for the comprehensive list of exclusion reasons.
Bounce reasons sms-bounce-reasons
The Bounces Reasons graphs and table provide a comprehensive overview of data related to bounced SMS messages, delivering valuable insights into the specific reasons behind instances of SMS message bounces.
Error reasons sms-error-reasons
The Error Reasons graphs and table allow you to identify the specific errors that occurred during the sending process of your SMS messages, facilitating a thorough analysis of any issues encountered.
Direct mail direct-mail
From your Channel reports, the Direct mail menu details the main information relative to the Direct mail messages sent in your Campaigns and Journeys. Metrucs are detailed below.
Direct mail - Total sending statistics direct-mail-total-sending
The Direct mail - Total sending statistics widget offers a comprehensive overview of your direct mail messages performance, displaying key performance indicators (KPIs) that summarize essential data about your direct mail messages.
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Targeted: Number of user profiles who qualify as target profiles for your Direct mail messages.
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Sent: Total number of sends.
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Errors: Total number of errors that occurred preventing it from being sent to profiles.
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Error Rate: Percentage of errors that occurred preventing it from being sent compared to push notifications sent.
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Excluded: Number of user profiles, excluded from the targeted profiles, who did not receive the message.
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Exclude rate: Percentage of profiles which have been excluded by Adobe Journey Optimizer.
Excluded reasons direct-mail-excluded-reasons
The Direct Mail - Excluded reasons graphs and table visually illustrate the various factors that resulted in the exclusion of user profiles from the targeted audience, preventing them from receiving your direct mail messages.
Refer to this page for the comprehensive list of exclusion reasons.
Error reasons direct-mail-error-reasons
The Direct Mail - Error reasons provide the means to identify specific errors that occurred during the sending process of your direct mail messages, allowing for a detailed analysis of any issues encountered.
In-app in-app
From your Channel reports, the In-app menu details the main information relative to In-app messages sent in your Campaigns and Journeys. Metrics are detailed below.
In-app total engagement inapp-total-engagement
The In-app total engagement KPIs deliver comprehensive insights into your visitors’ engagement with your In-app messages, encompassing key metrics such as Impressions and Interactions.
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Impressions: Total number of In-app messages delivered to all users.
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Interactions: Total number of engagements with your In-app message. This includes any actions taken by the users, such as clicks, dismissals, or any other interactions.
In-app engagement overtime inapp-engagement-overtime
The In-app engagement overtime graph shows the evolution of your In-app impressions and interactions for the concerned period by tracking any impression, dismiss, or interaction.
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Impressions: Total number of In-app messages delivered to all users.
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Interactions: Total number of engagements with your In-app message. This includes any actions taken by the users, such as clicks, dismissals, or any other interactions.
Web web
From your Channel reports, the Web menu details the main information relative to Web pages included in your Campaigns and Journeys. Metrics are detailed below.
Web - Total engagement web-engagement-total
The Web total engagement KPIs offer comprehensive insights into your visitors’ engagement with your web pages, encompassing key metrics such as Impressions and Interactions.
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Impressions: Total number of web experiences delivered to all users.
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Interactions: Total number of engagements with your Web page. This includes any actions taken by the users, such as clicks or any other interactions.
Web - Total engagement overtime web-engagement-total-overtime
The Web engagement overtime graph monitors the Impressions and Interactions of your web pages, offering detailed breakdowns on an hourly, daily, weekly, and monthly basis.
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Impressions: Total number of web experiences delivered to all users.
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Interactions: Total number of engagements with your Web page. This includes any actions taken by the users, such as clicks or any other interactions.
Channel report (video) channel-report-video
Learn how to access, navigate, and export reports on the channel level in this video