A placement helps ensure that the right offer content shows up in the right location within your message. When you add content to an offer, you will be asked to select a placement in which that content can be shown.
In the example below, there are three placements, corresponding to different types of content (image, text, HTML).
The list of placements is accessible in the Components menu. Filters are available to help you retrieve placements according to a specific channel or content.
To create a placement, follow these steps:
Click Create placement.
Define the placement’s properties:
Click Save to confirm.
Once the placement is created, it displays in the placements list. You can select it to display its properties and edit it.
This video applies to the Offer Decisioning application service built on Adobe Experience Platform. However, it provides generic guidance to use Offer in the context of Journey Optimizer.