Journey Optimizer allows you to use rankings to ranks offers to display for a given profile:
Ranking formulas allow you to define rules that will determine which offer should be presented first for a given placement, rather than taking into account the offers’ priority scores. Learn more about ranking formulas
AI models allow you to use trained model systems that will leverage multiple data points to determine which offer should be presented first for a given placement. Learn more about AI models
Once a ranking formula or an AI model has been created, you can assign it to a placement in a decision. For more on this, see Configure offers selection in decisions.