This page will help you setup and understand key services and workflows involved with push notifications in Journey Optimizer. Learn how to create push notifications on this page.
Steps to configure push channel in Adobe Journey Optimizer are detailed on this page.
The following pictorial shows the systems and services involved with associated data flows highlighting how push notifications are delivered from an end-to-end service standpoint.
Push notification service providers are the core component web services that deliver notifications from remote servers to mobile apps.
Adobe Journey Optimizer supports both Android and iOS platforms and consequently integrate with following:
Adobe Experience Platform Mobile SDK which provides client-side integration APIs for your mobiles via Android and iOS compatible SDKs. The SDK provides an Adobe Journey Optimizer extension exposing a variety of APIs specific for push messaging and enable data flow like registering the push token or sending push tracking events or any other custom experience events to Adobe Experience Platform. The SDK also provides a variety of other extensions that enable other Adobe Experience Cloud as well as 3rd party partner capabilities.
SDK integration also requires setup of Adobe Experience Platform Data Collection services such as:
Adobe Experience Platform Real-time Customer Profile maintains a holistic view of each individual customer by combining data from multiple channels, including web, mobile, CRM, and third party. Profile allows you to consolidate your customer data into a unified view offering an actionable, timestamped account of every customer interaction. The push token for a given app user is stored against the user’s profile as record data while the interactions the user does with push notifications are tracked as time-series events data. Learn more about Adobe Experience Platform Real-time Customer Profile.
Adobe Journey Optimizer : once your mobile app integrations with above mentioned components are in place and your customer profiles in Adobe Experience Platform, you may author and orchestrate push notifications in Adobe Journey Optimizer to engage with your users.
The following pictorial shows the various steps, end-to-end, involved in configuring the components that form the skeleton of push data flow. The action items have been categorized based on the role performing the configuration and the component being configured.