DocumentationJourney OptimizerJourney Optimizer Guide

Work with API triggered campaigns trigger-campaigns

Last update: Mon Sep 08 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Experienced
  • Developer

About API triggered campaigns about

API triggered campaigns allow either for marketing communications to reach out to an audience at the right time, or for transactional/operational messages to an individual like a password reset, where the need may involve personalization by not just using profile attribute but also the real-time context data in the trigger which is a REST API payload.

To do this, you first need to create an API triggered campaign in Journey Optimizer, and then launch its execution through an API call using the Interactive Message Execution REST API.

Available channels for API-triggered campaigns are Email, SMS and Push messages.

➡️ Discover this feature in video

NOTE
Supported channels are: Email, SMS/MMS/RCS, Push notifications.
Available channels vary based on your licensing model and add-ons.

Key steps for API triggered campaigns creation steps

  1. Define the campaign properties
  2. Configure the campaign action
  3. Edit the campaign content
  4. Define the campaign audience
  5. Schedule the campaign
  6. Review & activate the campaign
  7. Trigger the campaign execution
IMPORTANT
Before creating your campaign, make sure you have reviewed the general campaign prerequisites.

How-to videos video

Learn how to create a campaign and trigger it from an external system based on user interactions, using the Interactive Message Execution REST API.

https://video.tv.adobe.com/v/3425358?quality=12
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