Work with API triggered campaigns trigger-campaigns

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• TL;DR: This page introduces API triggered campaigns, which you create in Journey Optimizer and then launch through a call to the Interactive Message Execution REST API, and lists the key steps to create one.

Intents:

• Understand what an API triggered campaign is and when to use it
• Know the two kinds of messages an API triggered campaign can send, marketing and transactional
• Follow the ordered key steps to create and trigger an API triggered campaign
• Find which channels are available for API triggered campaigns

Glossary:

• API triggered campaign: A campaign that you first create in Journey Optimizer, then launch through an API call (product-specific)
• Interactive Message Execution REST API: The API used to launch the execution of an API triggered campaign (product-specific)
• Trigger: The REST API payload that carries real-time context data used for personalization

Guardrails:

• Available channels vary based on your licensing model and add-ons.

Prerequisites and permissions:

• The prerequisites listed in the Get started with campaigns page must be met before you start creating the campaign.

Terminology:

• Canonical name: API triggered campaign
• Acronym: AJO — Adobe Journey Optimizer

FAQ:

• Q: What can an API triggered campaign send? — Marketing communications to an audience at the right time, or transactional or operational messages to an individual, such as a password reset.
• Q: What data can personalize an API triggered campaign message? — Profile attributes and real-time context data in the trigger, which is a REST API payload.
• Q: How do I launch an API triggered campaign? — Create the campaign in Journey Optimizer, then launch its execution through an API call using the Interactive Message Execution REST API.
• Q: Which channels are available? — Available channels vary based on your licensing model and add-ons.
• Q: What are the steps to create an API triggered campaign? — Define the campaign properties, configure the campaign action, edit the campaign content, define the campaign audience, schedule the campaign, review and activate the campaign, then trigger the campaign execution.

Examples:

• A customer wants to reset a password: a transactional API triggered campaign sends the message to that individual, personalized with real-time context data in the trigger.

Related pages:

• Define the campaign properties, first creation step: Define the campaign properties (campaigns/api-triggered-campaign-properties.md)
• Configure the campaign action: Configure the campaign action (campaigns/api-triggered-campaign-action.md)
• Edit the campaign content: Edit the campaign content (campaigns/api-triggered-campaign-content.md)
• Define the campaign audience: Define the campaign audience (campaigns/api-triggered-campaign-audience.md)
• Schedule the campaign: Schedule the campaign (campaigns/api-triggered-campaign-schedule.md)
• Review and activate the campaign: Review & activate the campaign (campaigns/review-activate-api-triggered-campaign.md)
• Trigger the campaign execution: Trigger the campaign execution (campaigns/trigger-campaigns.md)
• Prerequisites before starting with campaigns: in this section (campaigns/get-started-with-campaigns.md#prerequisites)
• Complete campaign creation workflow with type-specific guides: complete campaign creation workflow with type-specific guides (campaigns/get-started-with-campaigns.md#workflow)
• Supported channels: Channels in journeys & campaigns (channels/gs-channels.md#channels)

Personas:

• developer: Can launch an API triggered campaign execution through a call to the Interactive Message Execution REST API. Can personalize the message using profile attributes and real-time context data carried in the trigger, which is a REST API payload. The page states that available channels vary based on your licensing model and add-ons. Where: “About API triggered campaigns”.

Onboarding:

• Level: Experienced
• First minimal step: Define the campaign properties.
• Success check: The campaign sends the message, for example a password reset, to the individual.
• Previous: Check prerequisites before starting with campaigns: Get started with campaigns (campaigns/get-started-with-campaigns.md)
• Next: Configure the campaign action after defining the campaign properties: Configure the API triggered campaign action (campaigns/api-triggered-campaign-action.md); Trigger the campaign execution after reviewing and activating it: Review and activate a campaign (campaigns/trigger-campaigns.md)