(베타) Marketo Engage 필드 매핑

중요

Marketo Engage 소스가 현재 베타 버전입니다. 해당 기능과 설명서는 변경될 수 있습니다.

아래 표에는 9개의 Marketo 데이터 세트에 있는 필드와 해당 XDM(Experience Data Model) 필드 간의 매핑이 포함되어 있습니다.

활동

소스 데이터 세트 XDM 대상 필드 참고
_id _id
personID personID 기본 ID
eventType eventType
timestamp timestamp
web.webPageDetails._marketo.URL web.webPageDetails._marketo.URL
environment.browserDetails.userAgent environment.browserDetails.userAgent
environment.ipV4 environment.ipV4
search.keywords search.keywords
search.searchEngine search.searchEngine
web.webPageDetails.webPageID web.webPageDetails.webPageID
web.webPageDetails.name web.webPageDetails.name
web.webPageDetails.isPersonalizedURL web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters web.webPageDetails.queryParameters
web.webReferrer.URL web.webReferrer.URL
listOperations.listID listOperations.listID
opportunityEvent.isPrimary opportunityEvent.isPrimary
opportunityEvent.opportunityID opportunityEvent.opportunityID
opportunityEvent.role opportunityEvent.role
leadOperation.newLead.createdDate leadOperation.newLead.createdDate
leadOperation.newLead.formName leadOperation.newLead.formName
leadOperation.newLead.leadSource leadOperation.newLead.leadSource
leadOperation.newLead.listName leadOperation.newLead.listName
leadOperation.newLead.sfdcType leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID directMarketing.mailingID
directMarketing.mailingName directMarketing.mailingName
directMarketing.testVariantID directMarketing.testVariantID
directMarketing.emailBouncedCode directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails directMarketing.emailBouncedDetails
directMarketing.email directMarketing.email
device.isMobileDevice device.isMobileDevice
device.model device.model
environment.operatingSystem environment.operatingSystem
directMarketing.linkURL directMarketing.linkURL
web.webInteraction.linkID web.webInteraction.linkID
web.fillOutForm.webFormID web.fillOutForm.webFormID
web.fillOutForm.webFormName web.fillOutForm.webFormName
web.webInteraction.linkURL web.webInteraction.linkURL
leadOperation.changeScore.changeValue leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue leadOperation.changeScore.oldValue
leadOperation.changeScore.priority leadOperation.changeScore.priority
leadOperation.changeScore.reason leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency leadOperation.changeScore.urgency
opportunityEvent.dataValueChanges.attributeName opportunityEvent.dataValueChanges.attributeName
opportunityEvent.dataValueChanges.newValue opportunityEvent.dataValueChanges.newValue
opportunityEvent.dataValueChanges.oldValue opportunityEvent.dataValueChanges.oldValue
opportunityEvent.opportunityID opportunityEvent.opportunityID
leadOperation.campaignProgression.campaignID leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason leadOperation.campaignProgression.reason

프로그램

소스 데이터 세트 XDM 대상 필드 참고
id campaignID 기본 ID
sfdcId extSourceSystemAudit.externalID 보조 ID
name campaignName
description campaignDescription
type campaignType
status campaignStatus
channel channelName
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
cost actualCost.amount
parentProgramId parentCampaignID
integrationPartner integrationPartnerName
startDate campaignStartDate
endDate campaignEndDate

프로그램 멤버십

소스 데이터 세트 XDM 대상 필드 참고
id campaignMemberID 기본 ID
programId campaignID 관계
leadId personID 관계
acquiredByCampaignID acquiredByCampaignID
reachedSuccess hasReachedSuccess
isExhausted isExhausted
statusName memberStatus
statusReason memberStatusReason
membershipDate membershipDate
nurtureCadence nurtureCadence
trackName nurtureTrackName
webinarUrl webinarConfirmationUrl
registrationCode webinarRegistrationID
reachedSuccessDate reachedSuccessDate
sfdc.crmId extSourceSystemAudit.externalID
sfdc.lastStatus lastStatus
sfdc.hasResponded hasResponded
sfdc.firstRespondedDate firstRespondedDate
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate

회사

소스 데이터 세트 XDM 대상 필드 참고
id accountID 기본 ID
mktoCdpExternalId extSourceSystemAudit.externalID 보조 ID
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
billingCity accountBillingAddress.city
billingCountry accountBillingAddress.country
billingPostalCode accountBillingAddress.postalCode
billingState accountBillingAddress.state
billingStreet accountBillingAddress.street1
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
numberOfEmployees accountOrganization.numberOfEmployees
website accountOrganization.website
mainPhone accountPhone.number
company accountName
companyNotes accountDescription
site accountSite
mktoCdpParentOrgId accountParentID

정적 목록

소스 데이터 세트 XDM 대상 필드 참고
id marketingListID 기본 ID
name marketingListName
description marketingListDescription
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate

정적 목록 구성원

소스 데이터 세트 XDM 대상 필드 참고
staticListMemberID marketingListMemberID 기본 ID
staticListID marketingListID 관계
personID personID 관계
createdAt extSourceSystemAudit.createdDate

명명된 계정

중요

명명된 계정 데이터 세트는 Marketo의 ABM(계정 기반 마케팅) 기능에서만 필요합니다. ABM을 사용하지 않는 경우 명명된 계정에 대한 매핑을 설정할 필요가 없습니다.

소스 데이터 세트 XDM 대상 필드 참고
id accountID 기본 ID
crmGuid extSourceSystemAudit.externalID 보조 ID
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
city accountBillingAddress.city
country accountBillingAddress.country
state accountBillingAddress.state
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
logoUrl accountOrganization.logoUrl
numberOfEmployees accountOrganization.numberOfEmployees
name accountName
parentAccountId accountParentID
sourceType accountSourceType

기회

소스 데이터 세트 XDM 대상 필드 참고
id opportunityID 기본 ID
externalOpportunityId extSourceSystemAudit.externalID 보조 ID
mktoCdpAccountOrgId accountID 관계
description opportunityDescription
name opportunityName
stage opportunityStage
type opportunityType
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
expectedRevenue expectedRevenue.amount
amount opportunityAmount.amount
closeDate expectedCloseDate
fiscalQuarter fiscalQuarter
fiscalYear fiscalYear
forecastCategory forecastCategory
forecastCategoryName forecastCategoryName
isClosed isClosed
isWon isWon
quantity opportunityQuantity
probability probabilityPercentage
mktoCdpSourceCampaignId campaignID Salesforce 통합을 사용하는 경우에만 권장됩니다.
lastActivityDate lastActivityDate
leadSource leadSource
nextStep nextStep

기회 연락처 역할

소스 데이터 세트 XDM 대상 필드 참고
id opportunityPersonID 기본 ID
mktoCdpSfdcId extSourceSystemAudit.externalID 보조 ID
mktoCdpOpptyId opportunityID 관계
leadId personID 관계
role personRole
isPrimary isPrimary
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate

사람

소스 데이터 세트 XDM 대상 필드 참고
id personID 기본 ID
contactCompany b2b.accountID
marketingSuspended b2b.isMarketingSuspended
marketingSuspendedCause b2b.marketingSuspendedCause
leadScore b2b.personScore
leadSource b2b.personSource
leadStatus b2b.personStatus
personType b2b.personType
leadPartitionId b2b.personGroupID
mktoCdpCnvContactPersonId b2b.convertedContactID
mktoCdpIsConverted b2b.isConverted
mktoCdpConvertedDate b2b.convertedDate
sfdcLeadId extSourceSystemAudit.externalID 보조 ID
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
title extendedWorkDetails.jobTitle
fax faxPhone.number
mobilePhone mobilePhone.number
firstName person.name.firstName
lastName person.name.lastName
middleName person.name.middleName
salutation person.name.courtesyTitle
dateOfBirth person.birthDate
city workAddress.city
country workAddress.country
postalCode workAddress.postalCode
state workAddress.state
address workAddress.street1
phone workPhone.number
company organizations
leadScore personComponents.personScore
leadSource personComponents.personSource
leadStatus personComponents.personStatus
personType personComponents.personType
leadPartitionId personComponents.personGroupID
mktoCdpCnvContactPersonId personComponents.sourceConvertedContactID
contactCompany personComponents.sourceAccountID
sfdcContactId personComponents.sourceExternalID Salesforce 통합을 사용하는 경우에만 권장됩니다.
id personComponents.sourcePersonID
email personComponents.workEmail.address
email workEmail.address
to_object('ECID',arrays_to_objects('id',explode(ecids))) identityMap
노트

to_object('ECID',arrays_to_objects('id',explode(ecids))) 소스 필드는 Platform UI에서 계산된 필드 추가 옵션을 사용하여 추가해야 하는 계산된 필드입니다. 자세한 내용은 계산된 필드 추가의 자습서를 참조하십시오.

다음 단계

이 문서를 읽은 후에는 Marketo 데이터 세트와 해당 XDM 필드 간의 매핑 관계에 대한 통찰력을 얻을 수 있었습니다. Marketo 데이터 흐름을 완료하려면 소스 연결을 만드는 방법에 대한 자습서를 참조하십시오. Marketo

이 페이지에서는