(Beta) Marketo Engage-Feldzuordnungen

WICHTIG

Die Marketo Engage-Quelle befindet sich derzeit in der Betaphase. Seine Funktionen und die Dokumentation können sich ändern.

Die folgenden Tabellen enthalten die Zuordnungen zwischen den Feldern in den neun Datasets Marketo und den zugehörigen XDM-Feldern (Experience Data Model).

Aktivitäten

Quell-Datensatz XDM-Zielgruppe Anmerkungen
_id _id
personID personID Primär
eventType eventType
timestamp timestamp
web.webPageDetails._marketo.URL web.webPageDetails._marketo.URL
environment.browserDetails.userAgent environment.browserDetails.userAgent
environment.ipV4 environment.ipV4
search.keywords search.keywords
search.searchEngine search.searchEngine
web.webPageDetails.webPageID web.webPageDetails.webPageID
web.webPageDetails.name web.webPageDetails.name
web.webPageDetails.isPersonalizedURL web.webPageDetails.isPersonalizedURL
web.webPageDetails.queryParameters web.webPageDetails.queryParameters
web.webReferrer.URL web.webReferrer.URL
listOperations.listID listOperations.listID
opportunityEvent.isPrimary opportunityEvent.isPrimary
opportunityEvent.opportunityID opportunityEvent.opportunityID
opportunityEvent.role opportunityEvent.role
leadOperation.newLead.createdDate leadOperation.newLead.createdDate
leadOperation.newLead.formName leadOperation.newLead.formName
leadOperation.newLead.leadSource leadOperation.newLead.leadSource
leadOperation.newLead.listName leadOperation.newLead.listName
leadOperation.newLead.sfdcType leadOperation.newLead.sfdcType
leadOperation.newLead.sourceType leadOperation.newLead.sourceType
leadOperation.convertLead.assignTo leadOperation.convertLead.assignTo
leadOperation.convertLead.convertedStatus leadOperation.convertLead.convertedStatus
leadOperation.convertLead.isSentNotificationEmail leadOperation.convertLead.isSentNotificationEmail
directMarketing.mailingID directMarketing.mailingID
directMarketing.mailingName directMarketing.mailingName
directMarketing.testVariantID directMarketing.testVariantID
directMarketing.emailBouncedCode directMarketing.emailBouncedCode
directMarketing.emailBouncedDetails directMarketing.emailBouncedDetails
directMarketing.email directMarketing.email
device.isMobileDevice device.isMobileDevice
device.model device.model
environment.operatingSystem environment.operatingSystem
directMarketing.linkURL directMarketing.linkURL
web.webInteraction.linkID web.webInteraction.linkID
web.fillOutForm.webFormID web.fillOutForm.webFormID
web.fillOutForm.webFormName web.fillOutForm.webFormName
web.webInteraction.linkURL web.webInteraction.linkURL
leadOperation.changeScore.changeValue leadOperation.changeScore.changeValue
leadOperation.changeScore.newValue leadOperation.changeScore.newValue
leadOperation.changeScore.oldValue leadOperation.changeScore.oldValue
leadOperation.changeScore.priority leadOperation.changeScore.priority
leadOperation.changeScore.reason leadOperation.changeScore.reason
leadOperation.changeScore.relativeScore leadOperation.changeScore.relativeScore
leadOperation.changeScore.relativeUrgency leadOperation.changeScore.relativeUrgency
leadOperation.changeScore.scoreAttributeID leadOperation.changeScore.scoreAttributeID
leadOperation.changeScore.scoreAttributeName leadOperation.changeScore.scoreAttributeName
leadOperation.changeScore.urgency leadOperation.changeScore.urgency
opportunityEvent.dataValueChanges.attributeName opportunityEvent.dataValueChanges.attributeName
opportunityEvent.dataValueChanges.newValue opportunityEvent.dataValueChanges.newValue
opportunityEvent.dataValueChanges.oldValue opportunityEvent.dataValueChanges.oldValue
opportunityEvent.opportunityID opportunityEvent.opportunityID
leadOperation.campaignProgression.campaignID leadOperation.campaignProgression.campaignID
leadOperation.campaignProgression.isAcquiredBy leadOperation.campaignProgression.isAcquiredBy
leadOperation.campaignProgression.isSuccessful leadOperation.campaignProgression.isSuccessful
leadOperation.campaignProgression.newStatusID leadOperation.campaignProgression.newStatusID
leadOperation.campaignProgression.newStatusName leadOperation.campaignProgression.newStatusName
leadOperation.campaignProgression.oldStatusID leadOperation.campaignProgression.oldStatusID
leadOperation.campaignProgression.oldStatusName leadOperation.campaignProgression.oldStatusName
leadOperation.campaignProgression.reason leadOperation.campaignProgression.reason

Programme

Quell-Datensatz XDM-Zielgruppe Anmerkungen
id campaignID Primär
sfdcId extSourceSystemAudit.externalID Sekundär
name campaignName
description campaignDescription
type campaignType
status campaignStatus
channel channelName
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
cost actualCost.amount
parentProgramId parentCampaignID
integrationPartner integrationPartnerName
startDate campaignStartDate
endDate campaignEndDate

Programm-Mitgliedschaft

Quell-Datensatz XDM-Zielgruppe Anmerkungen
id campaignMemberID Primär
programId campaignID Beziehung
leadId personID Beziehung
acquiredByCampaignID acquiredByCampaignID
reachedSuccess hasReachedSuccess
isExhausted isExhausted
statusName memberStatus
statusReason memberStatusReason
membershipDate membershipDate
nurtureCadence nurtureCadence
trackName nurtureTrackName
webinarUrl webinarConfirmationUrl
registrationCode webinarRegistrationID
reachedSuccessDate reachedSuccessDate
sfdc.crmId extSourceSystemAudit.externalID
sfdc.lastStatus lastStatus
sfdc.hasResponded hasResponded
sfdc.firstRespondedDate firstRespondedDate
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate

Firmen

Quell-Datensatz XDM-Zielgruppe Anmerkungen
id accountID Primär
mktoCdpExternalId extSourceSystemAudit.externalID Sekundär
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
billingCity accountBillingAddress.city
billingCountry accountBillingAddress.country
billingPostalCode accountBillingAddress.postalCode
billingState accountBillingAddress.state
billingStreet accountBillingAddress.street1
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
numberOfEmployees accountOrganization.numberOfEmployees
website accountOrganization.website
mainPhone accountPhone.number
company accountName
companyNotes accountDescription
site accountSite
mktoCdpParentOrgId accountParentID

Statische Listen

Quell-Datensatz XDM-Zielgruppe Anmerkungen
id marketingListID Primär
name marketingListName
description marketingListDescription
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate

Mitgliedschaft in statischen Listen

Quell-Datensatz XDM-Zielgruppe Anmerkungen
staticListMemberID marketingListMemberID Primär
staticListID marketingListID Beziehung
personID personID Beziehung
createdAt extSourceSystemAudit.createdDate

Benannte Konten

WICHTIG

Der benannte Kontodatensatz ist nur mit der Kontoverwaltungsfunktion von Marketo erforderlich. Wenn Sie ABM nicht verwenden, müssen Sie keine Zuordnungen für benannte Konten einrichten.

Quell-Datensatz XDM-Zielgruppe Anmerkungen
id accountID Primär
crmGuid extSourceSystemAudit.externalID Sekundär
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
city accountBillingAddress.city
country accountBillingAddress.country
state accountBillingAddress.state
annualRevenue accountOrganization.annualRevenue.amount
sicCode accountOrganization.SICCode
industry accountOrganization.industry
logoUrl accountOrganization.logoUrl
numberOfEmployees accountOrganization.numberOfEmployees
name accountName
parentAccountId accountParentID
sourceType accountSourceType

Chancen

Quell-Datensatz XDM-Zielgruppe Anmerkungen
id opportunityID Primär
externalOpportunityId extSourceSystemAudit.externalID Sekundär
mktoCdpAccountOrgId accountID Beziehung
description opportunityDescription
name opportunityName
stage opportunityStage
type opportunityType
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
expectedRevenue expectedRevenue.amount
amount opportunityAmount.amount
closeDate expectedCloseDate
fiscalQuarter fiscalQuarter
fiscalYear fiscalYear
forecastCategory forecastCategory
forecastCategoryName forecastCategoryName
isClosed isClosed
isWon isWon
quantity opportunityQuantity
probability probabilityPercentage
mktoCdpSourceCampaignId campaignID Wird nur empfohlen, wenn Sie die Salesforce-Integration verwenden.
lastActivityDate lastActivityDate
leadSource leadSource
nextStep nextStep

Kontaktrollen

Quell-Datensatz XDM-Zielgruppe Anmerkungen
id opportunityPersonID Primär
mktoCdpSfdcId extSourceSystemAudit.externalID Sekundär
mktoCdpOpptyId opportunityID Beziehung
leadId personID Beziehung
role personRole
isPrimary isPrimary
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate

Personen

Quell-Datensatz XDM-Zielgruppe Anmerkungen
id personID Primär
contactCompany b2b.accountID
marketingSuspended b2b.isMarketingSuspended
marketingSuspendedCause b2b.marketingSuspendedCause
leadScore b2b.personScore
leadSource b2b.personSource
leadStatus b2b.personStatus
personType b2b.personType
leadPartitionId b2b.personGroupID
mktoCdpCnvContactPersonId b2b.convertedContactID
mktoCdpIsConverted b2b.isConverted
mktoCdpConvertedDate b2b.convertedDate
sfdcLeadId extSourceSystemAudit.externalID Sekundär
createdAt extSourceSystemAudit.createdDate
updatedAt extSourceSystemAudit.lastUpdatedDate
title extendedWorkDetails.jobTitle
fax faxPhone.number
mobilePhone mobilePhone.number
firstName person.name.firstName
lastName person.name.lastName
middleName person.name.middleName
salutation person.name.courtesyTitle
dateOfBirth person.birthDate
city workAddress.city
country workAddress.country
postalCode workAddress.postalCode
state workAddress.state
address workAddress.street1
phone workPhone.number
company organizations
leadScore personComponents.personScore
leadSource personComponents.personSource
leadStatus personComponents.personStatus
personType personComponents.personType
leadPartitionId personComponents.personGroupID
mktoCdpCnvContactPersonId personComponents.sourceConvertedContactID
contactCompany personComponents.sourceAccountID
sfdcContactId personComponents.sourceExternalID Wird nur empfohlen, wenn Sie die Salesforce-Integration verwenden.
id personComponents.sourcePersonID
email personComponents.workEmail.address
email workEmail.address
to_object('ECID',arrays_to_objects('id',explode(ecids))) identityMap
HINWEIS

Das to_object('ECID',arrays_to_objects('id',explode(ecids)))-Quellfeld ist ein berechnetes Feld, das mithilfe der Option Hinzufügen berechneten Feld in der Plattform-Benutzeroberfläche hinzugefügt werden muss. Weitere Informationen finden Sie im Tutorial Hinzufügen berechneter Felder.

Nächste Schritte

Durch Lesen dieses Dokuments haben Sie Einblicke in die Zuordnungsbeziehung zwischen Ihren Marketo-Datensätzen und den zugehörigen XDM-Feldern erhalten. Sehen Sie sich das Lernprogramm unter Erstellen einer Marketo Quellverbindung an, um Ihren Marketo-Datendurchlauf abzuschließen.

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