DocumentationExperience PlatformExperience Platform Release Notes

Adobe Experience Platform release notes

Last update: Wed Jun 25 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Release date: November 23, 2022

Updates to existing features in Adobe Experience Platform:

Data collection data-collection

Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Adobe Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.

New or updated features

Feature
Description
AWS extension for event forwarding
You can now send data to Amazon Web Services (AWS) using an event forwarding extension. See the AWS extension overview for more information.
Google Ads Enhanced Conversions extension for event forwarding
You can now send conversion data to Google Ads using an event forwarding extension. See the Google Ads Enhanced Conversions extension overview for more information.
Microsoft Azure extension for event forwarding
You can now send data to Microsoft Azure using an event forwarding extension. See the Microsoft Azure extension overview for more information.

For more information on Experience Platform’s data collection capabilities, see the data collection overview.

Experience Data Model (XDM) xdm

XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.

New or updated features

Feature
Description
Assign fields to custom classes when adding directly to a schema
When adding an individual field directly to a schema, previously you could only assign the field to a field group as its parent resource. Now, in addition to field groups, you can assign the field to a custom class as its parent resource instead.

For more information on XDM in Experience Platform, see the XDM System overview.

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