Adobe Experience Platform release notes
Release date: April 21, 2021
Updates to existing features in Adobe Experience Platform:
Data Prep data-prep
Data Prep allows data engineers to map, transform, and validate data to and from Experience Data Model (XDM).
New features
For more information, please see the Data Prep overview.
Experience Data Model (XDM) xdm
Experience Data Model (XDM) is an open-source specification that is designed to improve the power of digital experiences. It provides common structures and definitions for any application to communicate with services on Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
Intelligent Services intelligent-services
Intelligent Services empower marketing analysts and practitioners to leverage the power of artificial intelligence and machine learning in customer experience use cases. This allows for marketing analysts to set up predictions specific to a company’s needs using business-level configurations without the need for data science expertise.
Customer AI
Customer AI available in Real-Time Customer Data Platform, is used to generate custom propensity scores such as churn and conversion for individual profiles at-scale. This is accomplished without having to transform the business needs to a machine learning problem, pick an algorithm, train, or deploy.
For more information on supported datasets, please see the Intelligent Services data preparation documentation.
Attribution AI
Attribution AI is used to attribute credits to touchpoints leading to conversion events. This can be used by marketers to help quantify the marketing impact of each individual marketing touchpoint across customer journeys.
For more information on supported datasets, please see the Intelligent Services data preparation documentation.
Segmentation Service segmentation
Adobe Experience Platform Segmentation Service provides a user interface and RESTful API that allows you to build segments and generate audiences from your Real-Time Customer Profile data. These segments are centrally configured and maintained on Platform, making them readily accessible by any Adobe application.
Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.
New features
For more information on Segmentation Service, please see the Segmentation overview.
Sources sources
Adobe Experience Platform can ingest data from external sources while allowing you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, third-party software, and your CRM system.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
The following sources have been promoted from beta to GA:
To learn more about sources, see the sources overview.