Adobe Experience Platform release notes

Release date: August 12, 2020

Updates to existing features in Adobe Experience Platform:

Data Science Workspace

Data Science Workspace uses machine learning and artificial intelligence to unleash insights from your data. Integrated into Adobe Experience Platform, Data Science Workspace helps you make predictions using your content and data assets across Adobe solutions.

New features

Feature Description
VM improvements in JupyterLab Improved the stability of long-running JupyterLab notebook virtual machines.

For more information on JupyterLab, please see the JupyterLab user guide.

Destinations

In Real-time Customer Data Platform, destinations are pre-built integrations with destination platforms that activate data to those partners in a seamless way.

New destinations

New destinations are available where you can activate your Adobe Experience Platform data. See below for details:

Destination Description
Google Customer Match Google Customer Match lets you use your online and offline data to reach and re-engage with your customers across Google’s owned and operated properties, such as: Search, Shopping, Gmail, and YouTube.

Visit the Google Customer Match page in the destinations catalog for more information about the destination and how to set it up in Real-time CDP.

New features

Feature Description
Custom file name editor Update to the data activation workflow for email marketing destinations and cloud storage destinations that allows you to edit the name of the exported files. For more information, refer to the Configure step in the activation workflow.
Recommended attributes Update to the data activation workflow for email marketing destinations and cloud storage destinations that displays recommended attributes for you to add to the exported files. For more information, refer to the Select attributes step in the activation workflow.

Real-time Customer Data Platform

Built on Experience Platform, Real-time Customer Data Platform (Real-time CDP) helps companies bring together known and unknown data to activate customer profiles with intelligent decisioning throughout the customer journey. Real-time CDP combines multiple enterprise data sources to create customer profiles in real time. Segments built from these profiles can then be sent to downstream destinations in order to provide one-to-one personalized customer experiences across all channels and devices.

New features

Feature Description
IAB TCF 2.0 support Real-time CDP is now a registered vendor for the 2.0 version of the Transparency & Consent Framework (TCF), as outlined by the Interactive Advertising Bureau (IAB). You can configure your data operations and profile schemas to accept customer consent data generated by a CMP, and enforce your customers’ consent preferences when activating segments to downstream destinations.

For more information on Real-time CDP, see the Real-time CDP overview.

Sources

Adobe Experience Platform can ingest data from external sources while allowing you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources such as Adobe applications, cloud-based storage, third party software, and your CRM system.

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

New features

Feature Description
Flow run monitoring Users can monitor all flow runs and see a detailed view of each run, including completion status, run duration, list of files processed, errors, and metrics. See the monitoring dataflows document for more information.
Flow run notifications Users can subscribe to events and register webhooks to receive real-time notifications on the status, metrics, and errors regarding flow runs.
UI catalog improvements Updates to sources catalog screen to allow for easier access to primary actions of selected objects.

To learn more about sources, see the sources overview.

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