Email marketing destinations overview

Last update: 2024-02-15
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Overview

Email Service Providers (ESPs) enable you to manage your email marketing activities, such as sending promotional email campaigns. Adobe Experience Platform integrates with ESPs by allowing you to activate audiences to email marketing destinations.

Supported email marketing destinations

Adobe Experience Platform supports the following email marketing destinations:

Connect to a new email marketing destination

To send audiences to email marketing destinations for your campaigns, Platform must first connect to the destination. See the destination creation tutorial for detailed information on setting up a new destination.

Best practices when activating audiences to email marketing destinations

Identity selection

Adobe recommends that you select a unique identifier from your union schema. This is the field that your user identities are keyed off of. Most commonly, this field is the email address, but it can also be a loyalty program ID or a phone number. Refer to the table below for the most common unique identifiers and their XDM field in the schema.

Unique Identifier XDM field in Unified Schema
Email Address personalEmail.address
Phone mobilePhone.number
Loyalty program ID Customer-defined XDM field

Other destination attributes

In the Schema field selector, choose which other fields you want to export to the email destination. Some recommended options are:

Schema XDM field
First Name person.name.firstName
Last Name person.name.lastName
Phone mobilePhone.number
Address City homeAddress.city
Address State homeAddress.stateProvince
Address Postal Code homeAddress.postalCode
Birthday person.birthDayAndMonth
Segment membership segmentMembership.status

Activate audiences to email marketing destinations

Some email marketing destinations in the catalog export profiles in a streaming manner, through an API integration with the destination.

Other destinations export files to a cloud storage location. After the export completes, you need to import data from the cloud storage location into your email marketing destination.

Follow the links in the supported email marketing destinations section to learn how to activate audiences to each email marketing destination.

Additional resources

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