Identity selection

Adobe recommends that you select a unique identifier from your union schema. This is the field that your user identities are keyed off of. Most commonly, this field is the email address, but it can also be a loyalty program ID or a phone number. Refer to the table below for the most common unique identifiers and their XDM field in the schema.

Unique IdentifierXDM field in Unified Schema
Email AddresspersonalEmail.address
PhonemobilePhone.number
Loyalty program IDCustomer-defined XDM field

Other destination attributes

In the Schema field selector, choose which other fields you want to export to the email destination. Some recommended options are:

SchemaXDM field
First Nameperson.name.firstName
Last Nameperson.name.lastName
PhonemobilePhone.number
Address CityhomeAddress.city
Address StatehomeAddress.stateProvince
Address Postal CodehomeAddress.postalCode
Birthdayperson.birthDayAndMonth
Segment membershipsegmentMembership.status

Activate audiences to email marketing destinations

Some email marketing destinations in the catalog export profiles in a streaming manner, through an API integration with the destination.

Other destinations export files to a cloud storage location. After the export completes, you need to import data from the cloud storage location into your email marketing destination.

Follow the links in the supported email marketing destinations section to learn how to activate audiences to each email marketing destination.