Oracle Responsys connection

Overview

Responsys is an enterprise email marketing tool for cross-channel marketing campaigns offered by Oracle to personalize interactions across email, mobile, display, and social.

To send segment data to Oracle Responsys, you must first connect to the destination in Adobe Experience Platform, and then set up a data import from your storage location into Oracle Responsys.

Export type

Profile-based - you are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name), as chosen from the select attributes screen of the audience activation workflow.

IP address allow list

When setting up email marketing destinations with SFTP storage, Adobe recommends that you add certain IP ranges to your allow list.

Refer to IP address allow list for cloud storage destinations if you need to add Adobe IPs to your allow list.

Connect to the destination

To connect to this destination, follow the steps described in the destination configuration tutorial.

This destination supports the following connection types:

  • SFTP with Password
  • SFTP with SSH Key

Connection parameters

While setting up this destination, you must provide the following information:

  • For SFTP with Password connections, you must provide:
    • Domain
    • Port
    • Username
    • Password
  • For SFTP with SSH Key connections, you must provide:
    • Domain
    • Port
    • Username
    • SSH Key
  • Optionally, you can attach your RSA-formatted public key to add encryption with PGP/GPG to your exported files under the Key section. Your public key must be written as a Base64 encoded string.
  • Name: Pick a relevant name for your destination.
  • Description: Enter a description for your destination.
  • Folder Path: Provide the path in your storage location where Platform will deposit your export data as CSV or tab-delimited files.
  • File Format: CSV or TAB_DELIMITED. Select which file format to export to your storage location.

Activate segments to this destination

See Activate audience data to batch profile export destinations for instructions on activating audience segments to this destination.

Destination attributes

When activating segments to this destination, Adobe recommends that you select a unique identifier from your union schema. Select the unique identifier and any other XDM fields that you want to export to the destination. For more information, refer to best practices when activating audiences to email marketing destinations.

Exported data

For Oracle Responsys destinations, Platform creates a tab-delimited .csv file in the storage location that you provided. For more information about the files, see verify segment activation in the segment activation tutorial.

Set up data import into Oracle Responsys

After connecting Platform to your SFTP storage, you must set up the data import from your storage location into Oracle Responsys. To learn how to accomplish this, see Importing contacts or accounts in the Oracle Responsys Help Center.

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