Responsys is an enterprise email marketing tool for cross-channel marketing campaigns offered by Oracle to personalize interactions across email, mobile, display, and social.
To send segment data to Oracle Responsys, you must first connect to the destination in Adobe Experience Platform, and then set up a data import from your storage location into Oracle Responsys.
Refer to the table below for information about the destination export type and frequency.
|Export type||Profile-based||You are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name), as chosen in the select profile attributes screen of the destination activation workflow.|
|Export frequency||Batch||Batch destinations export files to downstream platforms in increments of three, six, eight, twelve, or twenty-four hours. Read more about batch file-based destinations.|
When setting up email marketing destinations with SFTP storage, Adobe recommends that you add certain IP ranges to your allow list.
Refer to IP address allow list for SFTP destinations if you need to add Adobe IPs to your allow list.
To connect to the destination, you need the Manage Destinations access control permission. Read the access control overview or contact your product administrator to obtain the required permissions.
To connect to this destination, follow the steps described in the destination configuration tutorial.
This destination supports the following connection types:
While setting up this destination, you must provide the following information:
You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.
When you are finished providing details for your destination connection, select Next.
To activate data, you need the Manage Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
See Activate audience data to batch profile export destinations for instructions on activating audience segments to this destination.
When activating segments to this destination, Adobe recommends that you select a unique identifier from your union schema. Select the unique identifier and any other XDM fields that you want to export to the destination. For more information, refer to best practices when activating audiences to email marketing destinations.
For Oracle Responsys destinations, Platform creates a
.csv file in the storage location that you provided. For more information about the files, see verify segment activation in the segment activation tutorial.
After connecting Platform to your SFTP storage, you must set up the data import from your storage location into Oracle Responsys. To learn how to accomplish this, see Importing contacts or accounts in the Oracle Responsys Help Center.