Responsys is an enterprise email marketing tool for cross-channel marketing campaigns offered by Oracle to personalize interactions across email, mobile, display, and social.
Profile-based - you are exporting all members of a segment, together with the desired schema fields (for example: email address, phone number, last name), as chosen from the select attributes screen of the audience activation workflow.
When setting up email marketing destinations with SFTP storage, Adobe recommends that you add certain IP ranges to your allow list.
Refer to IP address allow list for cloud storage destinations if you need to add Adobe IPs to your allow list.
To connect to this destination, follow the steps described in the destination configuration tutorial.
This destination supports the following connection types:
While setting up this destination, you must provide the following information:
See Activate audience data to batch profile export destinations for instructions on activating audience segments to this destination.
When activating segments to this destination, Adobe recommends that you select a unique identifier from your union schema. Select the unique identifier and any other XDM fields that you want to export to the destination. For more information, refer to best practices when activating audiences to email marketing destinations.
For Oracle Responsys destinations, Platform creates a tab-delimited
.csv file in the storage location that you provided. For more information about the files, see verify segment activation in the segment activation tutorial.
After connecting Platform to your SFTP storage, you must set up the data import from your storage location into Oracle Responsys. To learn how to accomplish this, see Importing contacts or accounts in the Oracle Responsys Help Center.