Google Display & Video 360 connection

Overview

Display & Video 360, formerly known as DoubleClick Bid Manager, is a tool used to execute retargeting and audience targeted digital campaigns across Display, Video and Mobile inventory sources.

Destination specifics

Note the following details that are specific to Google Display & Video 360 destinations:

  • Activated audiences are created programmatically in the Google platform.
  • Platform does not currently include a measurement metric to validate successful activation. Refer to the audience counts in Google to validate the integration and understand audience targeting size.
IMPORTANT

If you are looking to create your first destination with Google Display & Video 360 and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.

Supported identities

Google Ad Manager supports the activation of identities described in the table below.

Target Identity Description Considerations
GAID Google Advertising ID Select this target identity when your source identity is a GAID namespace.
IDFA Apple ID for Advertisers Select this target identity when your source identity is an IDFA namespace.
AAM UUID Adobe Audience Manager Unique User ID, also known as Device ID. A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with. Google uses AAM UUID to target users in California, and the Google Cookie ID for all other users.
Google cookie ID Google cookie ID Google uses this ID to target users outside of California.
RIDA Roku ID for Advertising. This ID uniquely identifies Roku devices.
MAID Microsoft Advertising ID. This ID uniquely identifies devices running Windows 10.
Amazon Fire TV ID This ID uniquely identifies Amazon Fire TVs.

Export type

Segment Export - you are exporting all members of a segment (audience) to the Google destination.

Prerequisites

Allow-listing

NOTE

Allow-listing is mandatory before setting up your first Google Display & Video 360 destination in Platform. Please ensure the allow-listing process described below has been completed by Google before creating a destination.

Before creating the Google Display & Video 360 destination in Platform, you must contact Google asking for Adobe to be put on the list of allowed data providers, and for your account to be added to the allow list. Contact Google and provide the following information:

  • Account ID: Adobe’s account ID with Google. Account ID: 87933855.
  • Customer ID: Adobe’s customer account ID with Google. Customer ID: 89690775.
  • Your account type: use Invite advertiser to allow audiences to be shared only to a specific brand in your Display & Video 360 account or use Invite partner to allow audiences to be shared to all brands in your Display & Video 360 account.

Connect to the destination

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: Fill in the preferred name for this destination.
  • Description: Optional. For example, you can mention which campaign you are using this destination for.
  • Account Type: Select an option, depending on your account with Google:
    • Use Invite Advertiser to allow audiences to be shared only to a specific brand in your Display & Video 360 account.
    • Use Invite Partner to allow audiences to be shared to all brands in your Display & Video 360 account.
  • Account ID: Fill in your Invite partner or Invite advertiser account ID with Google. Typically, this is a six or seven digit ID.
NOTE

When setting up a Google Display & Video 360 destination, please work with your Google Account Manager or Adobe representative to understand which account type you have.

Activate segments to this destination

See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.

Exported data

To verify if data has been exported successfully to the Google Display & Video 360 destination, check your Google Display & Video 360 account. If activation was successful, audiences are populated in your account.

Troubleshooting

400 Bad Request error message

When configuring this destination, you may receive the following error:

{"message":"Google Error: AuthorizationError.USER_PERMISSION_DENIED","code":"400 BAD_REQUEST"}

This error occurs when customer accounts do not comply with the prerequisites. To fix this issue, contact Google and make sure your account is allow-listed.

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