Display & Video 360, formerly known as DoubleClick Bid Manager, is a tool used to execute retargeting and audience targeted digital campaigns across Display, Video and Mobile inventory sources.
Note the following details that are specific to Google Display & Video 360 destinations:
If you are looking to create your first destination with Google Display & Video 360 and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Adobe Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
Segment Export - you are exporting all members of a segment (audience) to the Google destination.
The allow list is mandatory before setting up your first Google Display & Video 360 destination in Platform. Please ensure the allow list process described below has been completed by Google before creating a destination.
Before creating the Google Display & Video 360 destination in Platform, you must contact Google asking for Adobe to be put on the list of allowed data providers, and for your account to be added to the allow list. Contact Google and provide the following information:
In Connections > Destinations, select Google Display & Video 360, and select Configure.
If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.
In the Setup step of the create destination workflow, fill in the Basic Information for the destination, as well as the marketing actions that should apply to this destination.
Invite Advertiserto allow audiences to be shared only to a specific brand in your Display & Video 360 account.
Invite Partnerto allow audiences to be shared to all brands in your Display & Video 360 account.
When setting up a Google Display & Video 360 destination please work with your Google Account Manager or Adobe representative to understand which account type you have.
For instructions on how to activate segments to Google Display & Video 360, see Activate Data to Destinations.
To verify if data has been exported successfully to the Google Display & Video 360 destination, check your Google Display & Video 360 account. If activation was successful, audiences are populated in your account.