- Destinations overview
- Destination types and categories
- API tutorials
- UI guides
- Destinations catalog
- Destinations catalog overview
- (Alpha) HTTP connection
- Adobe destinations
- Advertising destinations
- Advertising destinations overview
- Adobe Advertising Cloud extension
- Awin Advertiser Conversion Tag extension
- Awin Advertiser Mastertag extension
- Bing Ads Universal Event Tracking (UET) extension
- Branch extension
- DoubleClick Floodlight (Beta) extension
- Facebook Pixel extension
- Flashtalking OneTag extension
- Google Ads connection
- Google Ads extension
- Google Ad Manager connection
- Google Customer Match connection
- Google Display & Video 360 connection
- Google gtag extension
- LinkedIn Insight Tag extension
- Microsoft Bing connection
- Pinterest Conversion Tracking extension
- The Trade Desk connection
- Twitter Universal Website Tag extension
- Analytics destinations
- Analytics destinations overview
- Adform Website Tracking extension
- Adobe Analytics extension
- Adobe Media Analytics for Audio and Video extension
- Clicktale extension
- Contentsquare extension
- Decibel extension
- Demandbase extension
- DialogTech extension
- Google Global Site Tag extension
- Google Universal Analytics extension
- JW Player Analytics (Beta) extension
- Nielsen BSDK extension
- Nielsen IMA Handler extension
- Nielsen VideoJS Player Handler extension
- Parse.ly Analytics extension
- Quantum Metric extension
- SessionCam extension
- TMMData extension
- Yext Conversion Tracking extension
- Cloud storage destinations
- Data Management Platform destinations
- Email destinations
- Email marketing destinations
- Experience Platform Launch extensions
- Mobile engagement destinations
- Personalization destinations
- Social network destinations
- Survey destinations
- Voice of the customer destinations
- Platform release notes
Google Ads connection
Google Ads, formerly known as Google AdWords, is an online advertising service that allows businesses to pay-per-click advertising across text-based searches, graphic displays, YouTube videos, and in-app mobile displays.
Destination specs
Note the following details that are specific to Google Ads destinations:
- You can send the following identities to Google Ads destinations: AAM UUID, Google cookie ID, IDFA, GAID, Roku IDs, Microsoft IDs, and Amazon Fire TV IDs.
- Google will use AAM UUID to target users in California, and the Google Cookie ID for all other users.
- Activated audiences are created programmatically in the Google platform.
- Platform does not currently include a measurement metric to validate successful activation. Refer to the audience counts in Google to validate the integration and understand audience targeting size.
If you are looking to create your first destination with Google Ads and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
Export Type
Segment Export - you are exporting all members of a segment (audience) to the Google destination.
Prerequisites
Existing Google Ads account
Google has deprecated new Google Ads cookie integrations with third-party vendors. In order to perform the allow list steps in the next section, you must have an existing integration with Google Ads. As a result, the recommended approach for using Google Ads is setting up a Google Customer Match integration. For more details on creating a Google Customer Match integration, please read the tutorial on creating a Google Customer Match connection.
Allow list
The allow list is mandatory before setting up your first Google Ads destination in Platform. Please ensure the allow list process described below has been completed by Google before creating a destination.
Before creating the Google Ads destination in Platform, you must contact Google for Adobe to be put on the list of allowed data providers, and for your account to be added to the allow list. Contact Google and provide the following information:
- Account ID : this is Adobe’s account ID with Google. Contact Adobe Customer Care or your Adobe representative to obtain this ID.
- Customer ID : this is Adobe’s customer account ID with Google. Contact Adobe Customer Care or your Adobe representative to obtain this ID.
- Your account type: AdWords
- Google AdWords ID : This is your ID with Google. The ID format is typically 123-456-7890.
Configure destination
In Connections > Destinations, select Google Ads, and select Configure.
If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.
In the Setup step of the create destination workflow, fill in the Basic Information for the destination.
- Name: Fill in the preferred name for this destination.
- Description: Optional. For example, you can mention which campaign you are using this destination for.
- Account Type: AdWords is the only available option.
- Account ID: Fill in your account ID with Google Ads. The ID format is typically 123-456-7890.
- Marketing action: Marketing actions indicate the intent for which data will be exported to the destination. You can select from Adobe-defined marketing actions or you can create your own marketing action. For more information about marketing actions, see the Data usage policies overview.
Activate segments to Google Ads
For instructions on how to activate segments to Google Ads, see Activate Data to Destinations.
Exported data
To verify if data has been exported successfully to the Google Ads destination, check your Google Ads account. If activation was successful, audiences are populated in your account.
Resources on adobe.com
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