Google Ad Manager connection

Overview

Google Ad Manager, formerly known as DoubleClick for Publishers (DFP) or DoubleClick AdX, is an ad serving platform from Google that gives publishers the means to manage the display of advertisements on their websites, through video and in mobile apps.

Destination specifics

Note the following details that are specific to Google Ad Manager destinations:

  • Activated audiences are created programmatically in the Google platform.
  • Platform does not currently include a measurement metric to validate successful activation. Refer to the audience counts in Google to validate the integration and understand audience targeting size.

Supported Identities

Google Ad Manager supports the activation of identities described in the table below.

Target Identity Description Considerations
GAID Google Advertising ID Select this target identity when your source identity is a GAID namespace.
IDFA Apple ID for Advertisers Select this target identity when your source identity is an IDFA namespace.
AAM UUID Adobe Audience Manager Unique User ID, also known as Device ID. A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with. Google uses AAM UUID to target users in California, and the Google Cookie ID for all other users.
Google cookie ID Google cookie ID Google uses this ID to target users outside of California.
RIDA Roku ID for Advertising. This ID uniquely identifies Roku devices.
MAID Microsoft Advertising ID. This ID uniquely identifies devices running Windows 10.
Amazon Fire TV ID This ID uniquely identifies Amazon Fire TVs.

Export type

Segment Export - you are exporting all members of a segment (audience) to the Google destination.

Prerequisites

If you are looking to create your first destination with Google Ad Manager and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.

Allow list

NOTE

The allow list is mandatory before setting up your first Google Ad Manager destination in Platform. Please ensure the allow list process described below has been completed by Google before creating a destination.

Before creating the Google Ad Manager destination in Platform, you must contact Google for Adobe to be put on the list of allowed data providers, and for your account to be added to the allow list. Contact Google and provide the following information:

  • Account ID: Adobe’s account ID with Google. Account ID: 87933855.
  • Customer ID: Adobe’s customer account ID with Google. Customer ID: 89690775.
  • Network ID : this is your account with Google Ad Manager
  • Audience Link ID : this is your account with Google Ad Manager
  • Your account type. DFP by Google or AdX buyer.

Connect to the destination

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

  • Name: Fill in the preferred name for this destination.
  • Description: Optional. For example, you can mention which campaign you are using this destination for.
  • Account Type: Select an option, depending on your account with Google:
    • Use DFP by Google for DoubleClick for Publishers
    • Use AdX buyer for Google AdX
  • Account ID: Fill in your account ID with Google. This can be your Network ID or your Audience Link ID. Typically, this is an eight digit ID.
NOTE

When setting up a Google Ad Manager destination, please work with your Google Account Manager or Adobe representative to understand which account type you have.

Activate segments to this destination

See Activate audience data to streaming segment export destinations for instructions on activating audience segments to this destination.

Exported data

To verify if data has been exported successfully to the Google Ad Manager destination, check your Google Ad Manager account. If activation was successful, audiences are populated in your account.

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