Documentation Experience Platform Destinations Guide

Google Ad Manager connection

Last update: July 4, 2024

Topics:
Destinations

CREATED FOR:

Admin
User

IMPORTANT

Google is releasing changes to the Google Ads API, Customer Match, and the Display & Video 360 API in order to support the compliance and consent-related requirements defined under the Digital Markets Act (DMA) in the European Union (EU User Consent Policy). Enforcement of these changes to consent requirements is live as of March 6, 2024.

To adhere to the EU user consent policy and continue creating audience lists for users in the European Economic Area (EEA), advertisers and partners must ensure they are passing end-user consent when uploading audience data. As a Google Partner, Adobe provides you with the necessary tools to comply with these consent requirements under the DMA in the European Union.

Customers who have purchased Adobe Privacy & Security Shield and have configured a consent policy to filter out non-consented profiles do not need to take any action.

Customers who have not purchased Adobe Privacy & Security Shield must use the segment definition capabilities within Segment Builder to filter out non-consented profiles, in order to continue using the existing Real-Time CDP Google Destinations without interruption.

Google Ad Manager, formerly known as DoubleClick for Publishers (DFP) or DoubleClick AdX, is an ad serving platform from Google that gives publishers the means to manage the display of advertisements on their websites, through video and in mobile apps.

Destination specifics

Note the following details that are specific to Google Ad Manager destinations:

Activated audiences are created programmatically in the Google platform.
Platform does not currently include a measurement metric to validate successful activation. Refer to the audience counts in Google to validate the integration and understand audience targeting size.
After mapping an audience to a Google Ad Manager destination, the audience name appears immediately in the Google Ad Manager user interface.
Segment population needs 24-48 hours to appear in Google Ad Manager. Additionally, audiences must have an audience size of at least 50 profiles in order to be displayed in Google Ad Manager. Audiences with sizes smaller than 50 profiles will not be populated in Google Ad Manager.

Supported Identities

Google Ad Manager supports the activation of audiences based on the identities shown in the table below. Learn more about identities.

Identity

Description

Considerations

GAID

Google Advertising ID

IDFA

Apple ID for Advertisers

AAM UUID

Adobe Audience Manager Unique User ID, also known as Device ID. A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with.

Google uses AAM UUID to target users in California, and the Google Cookie ID for all other users.

Google cookie ID

Google uses this ID to target users outside of California.

RIDA

Roku ID for Advertising. This ID uniquely identifies Roku devices.

MAID

Microsoft Advertising ID. This ID uniquely identifies devices running Windows 10.

Amazon Fire TV ID

This ID uniquely identifies Amazon Fire TVs.

Supported audiences

This section describes which types of audiences you can export to this destination.

Audience origin

Supported

Description

Segmentation Service

✓

Audiences generated through the Experience Platform Segmentation Service.

Custom uploads

✓

Audiences imported into Experience Platform from CSV files.

Export type and frequency

Refer to the table below for information about the destination export type and frequency.

Item

Type

Notes

Export type

Audience export

You are exporting all members of an audience to the Google destination.

Export frequency

Streaming

Streaming destinations are “always on” API-based connections. As soon as a profile is updated in Experience Platform based on audience evaluation, the connector sends the update downstream to the destination platform. Read more about streaming destinations.

Prerequisites

If you are looking to create your first destination with Google Ad Manager and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.

Allow-listing

Allow-listing is mandatory before setting up your first Google Ad Manager destination in Platform. Make sure to complete the allow-listing process described below, before creating your destination.

Follow the steps described in the Google Ad Manager documentation to add Adobe as a linked Data Management Platform (DMP).
In the Google Ad Manager interface, go to Admin > Global Settings > Network Settings, and enable the API Access slider.

Connect to the destination

IMPORTANT

To connect to the destination, you need the View Destinations and Manage Destinations access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

To connect to this destination, follow the steps described in the destination configuration tutorial.

Connection parameters

While setting up this destination, you must provide the following information:

Name: Fill in the preferred name for this destination.
Description: Optional. For example, you can mention which campaign you are using this destination for.
Account ID: Enter your Audience Link ID from your Google account. This is a specific identifier associated with your Google Ad Manager network (not your Network code). You can find this under Admin > Global settings in the Google Ad Manager interface.
Account Type: Select an option, depending on your account with Google:
- Use DFP by Google for DoubleClick for Publishers
- Use AdX buyer for Google AdX
Append audience ID to audience name: Select this option to have the audience name in Google Ad Manager include the audience ID from Experience Platform, like this: Audience Name (Audience ID).

NOTE

When setting up a Google Ad Manager destination, please work with your Google Account Manager or Adobe representative to understand which account type you have.

Enable alerts

You can enable alerts to receive notifications on the status of the dataflow to your destination. Select an alert from the list to subscribe to receive notifications on the status of your dataflow. For more information on alerts, see the guide on subscribing to destinations alerts using the UI.

When you are finished providing details for your destination connection, select Next.

Activate audiences to this destination

IMPORTANT

To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.

See Activate audience data to streaming audience export destinations for instructions on activating audiences to this destination.

Exported data

To verify if data has been exported successfully to the Google Ad Manager destination, check your Google Ad Manager account. If activation was successful, audiences are populated in your account.

Troubleshooting

In case you encounter any errors while using this destination and need to reach out to either Adobe or Google, keep the following IDs at hand.

These are Adobe’s Google Account IDs:

Account ID: 87933855
Customer ID: 89690775

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