Google Ad Manager, formerly known as DoubleClick for Publishers or DoubleClick AdX, is an ad serving platform from Google that gives publishers the means to manage the display of advertisements on their websites, through video and in mobile apps.
Note the following details that are specific to Google Ad Manager destinations:
If you are looking to create your first destination with Google Ad Manager and have not enabled the ID sync functionality in Experience Cloud ID Service in the past (with Audience Manager or other applications), please reach out to Adobe Consulting or Customer Care to enable ID syncs. If you had previously set up Google integrations in Audience Manager, the ID syncs you had set up carry over to Platform.
Segment Export - you are exporting all members of a segment (audience) to the Google destination.
The allow list is mandatory before setting up your first Google Ad Manager destination in Platform. Please ensure the allow list process described below has been completed by Google before creating a destination.
Before creating the Google Ad Manager destination in Platform, you must contact Google for Adobe to be put on the list of allowed data providers, and for your account to be added to the allow list. Contact Google and provide the following information:
In Connections > Destinations, select Google Ad Manager, and select Configure.
If a connection with this destination already exists, you can see an Activate button on the destination card. For more information about the difference between Activate and Configure, refer to the Catalog section of the destination workspace documentation.
In the Setup step of the create destination workflow, fill in the Basic Information for the destination.
DFP by Googlefor DoubleClick for Publishers
AdX buyerfor Google AdX
When setting up a Google Ad Manager destination please work with your Google Account Manager or Adobe representative to understand which account type you have.
For instructions on how to activate segments to Google Ad Manager, see Activate Data to Destinations.
To verify if data has been exported successfully to the Google Ad Manager destination, check your Google Ad Manager account. If activation was successful, audiences are populated in your account.