AEM and Adobe Target

Adobe Experience Manager (AEM) and Adobe Target are powerful solutions with complimentary capabilities than can be misconstrued as competing. Customers sometimes struggle with understanding how and when to use these products in conjunction to deliver personalized experience. To deliver optimized experience for every end user, different teams within your organization should work closely and define who does what.

In this video, we discuss three approaches for using AEM and Target, and help you understand what works best for your organization.

• Scenario 1: Personalization using AEM Experience Fragment Offers

  1. Add Adobe Target to your AEM web site
  2. Trigger an Adobe Target call from Launch
  3. Integrate AEM Author service with Adobe Target
  4. Export AEM Experience Fragments to Adobe Target
  5. Personalize part of a web page using Experience Fragment Offers

• Scenario 2: Personalization using Visual Experience Composer (VEC)

  1. Add Adobe Target to your AEM web site
  2. Trigger an Adobe Target call from Launch
  3. Personalize part of a web page using Visual Experience Composer

• Scenario 3: Personalization of full web page experiences

  1. Add Adobe Target to your AEM web site
  2. Trigger an Adobe Target call from Launch
  3. Personalize the full web page experience

Business.Adobe.com resources