Using Experience Fragments

Experience Fragments enables content authors to reuse content across channels including Sites pages and third-party systems.

An Experience Fragment is a grouped set of components that when combined creates an experience. For example, a Title, Image, Description, and Call To Action Button can be combined to form a teaser experience.

With Experience Fragments marketers can:

  • Reuse an experience across channels (both owned channels and third-party touch-points)
  • Create variations of an experience for specific use-cases
  • Keep variations in sync with the use of Live Copy
  • Social Post experiences to Facebook and Pinterest out of the box

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