Certification journey for Adobe Audience Manager Business Practitioner Expert

Intended audience:

• Digital Marketing Specialist
• Marketing Technology Consultant
• Audience Strategist
• Behavioral Consultant
• Digital Marketing Analyst
• Marketing Data Analyst
• Data Platforms Manager

Exam details:

• Level: Expert (1-3 years’ experience)
• Passing Score: 36/50
• Time: 100 mins
• Delivery: Online proctored (requires camera access) or test center proctored
• Available languages: English
• Cost: $225 (global) and $150 (India)
• Exam ID: AD0-E457

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Segment creation and syndication (25%)

• Determine the appropriate method to create segments utilizing first-, second-, and third-party data for targeting and analytical purposes
• Given a scenario, recommend segments for activation that align to business or campaign goals
• Determine the appropriate method to syndicate segments to destinations for activation
• Differentiate between the different types of destinations

Section 2: Trait creation (17%)

• Recommend traits for a given audience strategy
• Determine the correct method to create and update rule-based and/or onboarded traits

Section 3: Reporting and measurements (22%)

• Given a scenario, analyze reports to provide actionable next steps to meet business goals
• Given a scenario, analyze audience optimization

Section 4: Troubleshooting and administration (26%)

• Given a scenario, verify audience delivery information to ensure scheduled delivery needs
• Determine the appropriate practice to validate offline inbound files
• Given a scenario, determine the correct method to perform QA against the ID sync
• Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace

Section 5: Taxonomy (10%)

• Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature

• Determine the correct technique to maintain an organized platform using a clear folder structure

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Segment creation and syndication

• Reporting 2nd and 3rd-party data usage in Audience Marketplace at the segment level
• Use filters and recommendations to choose third-party data in Audience Marketplace
• Understanding Segmentation
• Segments: Purpose, Composition, and Rules
• Segmentation and Filtering
• Destinations Home Page

Section 2: Trait creation

• Trait Recommendations
• Trait and Segment Qualification Reference
• Signals, Traits, and Segments
• Managing Trait Rules
• Create Rules-Based or Onboarded Traits

Section 3: Reporting and measurements

• Segment Trend Report
• Monitor and report on activity usage
• Trend Reports
• Using Audience Optimization Reports to Understand Media Performance
• Audience Optimization for Publishers

Section 4: Troubleshooting and administration

• Experience Platform segment sharing with Audience Manager and other Experience Cloud solutions
• Steps for ingesting file-based data
• Name and Content Requirements for ID Synchronization Files
• Creating and Managing Data Activation in Audience Manager

Section 5: Taxonomy

• Signals, Traits, and Segments

• Usage Limits

• Create a trait taxonomy

• Classifying Traits with a Common Taxonomy

• Folder Traits: About

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Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

• PSI offers test center and Japanese exam options (where available)
• Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E457

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.