Certification journey for Adobe Advertising DSP Business Practitioner Professional

Intended audience:

• Programmatic trader
• Paid media specialist
• Media director
• Campaign director
• Media buyer

Exam details:

• Level: Professional (0-12 months’ experience)
• Passing Score: 44/69
• Time: 138 mins
• Delivery: Online proctored (requires camera access) or test center proctored
• Available languages: English
• Cost: $125 (global) / $95 (India)
• Exam ID: AD0-E502

Exam objectives and scope

Section 1: Setting up campaigns (42%)

• Given the needs of a campaign, determine the strategy for that campaign
• Given a scenario, create a new campaign
• Given a scenario, create a package
• Apply procedural concepts for creating and applying targeting to placements
• Apply procedural concepts for attaching ads to placements
• Given a scenario, duplicate and edit a campaign
• Apply procedural concepts required to set up Private and On demand inventories for a campaign

Section 2: Running and optimizing campaigns (22%)

• Apply procedural concepts to ensure that campaigns are running correctly
• Apply procedural concepts to optimize a campaign
• Apply procedural concepts to troubleshoot a campaign
• Given a scenario, manage integrations with in-platform solutions

Section 3: Reporting and analyzing (26%)

• Given a scenario, read data within the platform
• Given a scenario, create and read custom reports
• Implement changes to a campaign
• Given a scenario, evaluate the performance of a campaign
• Apply procedural concepts for attributing performance to a campaign

Section 4: Supplying recommendations for campaigns (10%)

• Given a scenario, provide updates to clients based on a campaign

• Given a scenario, adjust campaign strategy based on campaign performance

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Setting up campaigns

• About Audience Management in Advertising DSP
• Overview of Inventory Features in Advertising DSP
• Campaign Settings
• Placement Settings

Section 2: Running and optimizing campaigns

• How Advertising DSP Optimizes Your Campaigns
• About Custom Goals
• Best Practices for Setting up Performance Campaigns
• About On Demand Premium Inventory
• Reporting with Advertising Marketing Channels

Section 3: Reporting and analyzing

• Web Console

Section 4: Supplying recommendations for campaigns

• How Advertising DSP Optimizes Your Campaigns

• About Ad Management in Advertising DSP

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Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

• PSI offers test center and Japanese exam options (where available)
• Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E502

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.