Exam AD0-E502

Certification journey for Adobe Advertising DSP Business Practitioner Professional

Learn how to become a certified Advertising DSP Business Practitioner professional.

Minimum experience

You should have:

  • 6+ months experience with Adobe Advertising
  • Experience in planning and or measuring key performance indicators in media buying software

Familiarity with the following tools and technologies:

  • Ad testing/debugging software (VAST INSPECTOR, Chrome developer tools)
  • Analytics tools (Adobe Analytics, Google Analytics)
  • Third-party tagging software (Sizmek, Google tag manager)
  • Third-party media quality tools (IAS, MOAT)
  • Major browsers
  • Ad exchanges, SSPs, and DMPs

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Programmatic trader
  • Paid media specialist
  • Media director
  • Campaign director
  • Media buyer

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 44/69
  • Time: 138 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E502

Exam objectives and scope

Section 1: Setting up campaigns (42%)

  • Given the needs of a campaign, determine the strategy for that campaign
  • Given a scenario, create a new campaign
  • Given a scenario, create a package
  • Apply procedural concepts for creating and applying targeting to placements
  • Apply procedural concepts for attaching ads to placements
  • Given a scenario, duplicate and edit a campaign
  • Apply procedural concepts required to set up Private and On demand inventories for a campaign

Section 2: Running and optimizing campaigns (22%)

  • Apply procedural concepts to ensure that campaigns are running correctly
  • Apply procedural concepts to optimize a campaign
  • Apply procedural concepts to troubleshoot a campaign
  • Given a scenario, manage integrations with in-platform solutions

Section 3: Reporting and analyzing (26%)

  • Given a scenario, read data within the platform
  • Given a scenario, create and read custom reports
  • Implement changes to a campaign
  • Given a scenario, evaluate the performance of a campaign
  • Apply procedural concepts for attributing performance to a campaign

Section 4: Supplying recommendations for campaigns (10%)

  • Given a scenario, provide updates to clients based on a campaign

  • Given a scenario, adjust campaign strategy based on campaign performance

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Setting up campaigns

Section 2: Running and optimizing campaigns

Section 3: Reporting and analyzing

Section 4: Supplying recommendations for campaigns


The following sections and links will function only after a successful login to the Adobe Credential Management System.

Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

  • PSI offers test center and Japanese exam options (where available)
  • Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E502

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.


View the certification FAQ.

Additional questions? Contact us.

On this page