- Campaign Standard documentation
- Latest Updates
- Release Notes
- Getting started
- Profiles and audiences
- Communication channels
- Get started with communication channels
- About communication channels
- Delivery best practices
- Email messages
- SMS messages
- Push notifications
- In-App messaging
- Direct mail
- Transactional messaging
- Landing pages
- Designing email content
- Testing and Sending
- Reporting
- Integrating with other solutions
- Get started with Campaign integrations
- Campaign and Experience Manager
- Campaign and Target
- Campaign and Analytics
- Campaign and Audience Manager or People core service
- Campaign and Analytics for Mobile
- Campaign and Triggers
- Campaign and Microsoft Dynamics 365
- Campaign and Adobe Experience Platform
- Managing processes and data
- Get started with data and processes management
- Workflow general operation
- Executing a workflow
- Calling a workflow with external parameters
- Targeting activities
- Execution activities
- Channel activities
- Data management activities
- Filtering data
- Importing and exporting data
- Use cases
- About workflow use cases
- Deliveries
- Creating deliveries with a complement
- Creating deliveries on profiles’ creation date
- Creating a weekly delivery
- Creating a cross-channel delivery
- Identifying duplicates before a delivery
- Birthday delivery
- Coupling email and direct mail deliveries
- Sending an email with enriched fields
- Personalizing an email with additional data
- Sending a recurring push notification
- Segmentation and targeting
- Data management
- Reconcile a File audience with the database
- Deduplicating the data from an imported file
- Enriching profile data with data contained in a file
- External signal activity and data import
- Updating the database with external data
- Updating data based on an automatic file download
- Data reconciliation using relations
- Data update using reconciliation
- Exporting profiles in an external file
- Updating multiple subscription statuses from a file
- Subscribing profiles from a file to a specific service
- Developing
- Administrating
- Get started with Campaign Standard administration
- Monitoring guidelines
- Audit Trail
- Configuration guidelines
- Users and security
- Configuring channels
- Configuring mobile channels
- Implementing Push tracking
- Adding images and videos iOS
- Understanding push notifications payload structure
- Implementing local notification tracking
- Tags in Adobe Experience Platform synchronization FAQ
- Experience Platform SDK integration FAQ
- Configuring tag rules to support Adobe Campaign Standard use cases
- Mobile use cases supported in Adobe Campaign Standard
- How to migrate your mobile application from SDK v4 to Adobe Experience Platform SDK
- Configuring SMS channel
- Application settings
- Working with APIs
- Get started with Campaign Standard APIs
- About Campaign Standard APIs
- Global concepts
- Interacting with custom resources
- Managing profiles
- Managing services and subscriptions
- Interacting with marketing history
- Privacy management
- Managing transactional messages
- Managing workflows
- Managing organizational units
- Managing geographical units
- Troubleshooting
- Campaign Control Panel
Tracking messages
About tracking
Thanks to its tracking functionalities, Adobe Campaign enables you to track the behavior of your delivery recipients. To do this, Adobe Campaign uses session cookies and permanent cookies.
You can inform users that your sites are equipped with web tracking tools via an authorization request (that comes up over the page, for example) with a checkbox to authorize the use of cookies, or add a banner at the top of the first page they land on, etc. Pop-up windows should be avoided as they are often blocked by browsers.
Tracking information are available for each contact of your database into integrated customer profiles. For more on this, refer to this section.
Adobe Campaign uses two types of cookies:
- A session cookie (nlid). This contains the identifier of the email sent to the contact (broadlogId) and the identifier of the message template (deliveryId). It is added when the contact clicks a URL included in an email sent by Adobe Campaign and enables you to track their behavior on the web. This session cookie is erased automatically when the browser is closed. The contact can configure their browser to refuse cookies.
- A cookie shared between Adobe Experience Cloud solutions. This enables you to identify the users who interact with the Experience Cloud solutions when they visit a website. The description of this cookie is available here.
Tracking with the Adobe Campaign Standard allows you to access to the following functionalities:
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| Email tracking | Push tracking | Tracked URLs | Tracking logs | Tracking report |
Tracking logs
The Tracking logs tab lists the tracking history for this delivery. This tab displays the tracking information for the sent messages, such as all the URLs which have been tracked by Adobe Campaign. Tracking information in this tab is updated every 10 minutes.
If tracking is not enabled for a delivery, this tab is not displayed. Tracking logs are available for the email and push notification channels only.
In the example above, the recipient:
- Opened the message.
- Clicked on the mirror page link.
- Clicked on the “LEARN MORE” custom link.
In the Type column, the possible values are:
- Email click: the recipients clicked on a custom link.
- Mirror page: the recipient clicked on a link to the mirror page.
- Open: the recipient opened the email.
- Opt-out: the recipient clicked on an unsubscription link.
For the push notification channel, only clicks on mobile notifications are tracked. In that case, the value will be Click on mobile notification.
For more on how to insert tracking links, refer to this page.
The Tracking indicators report contains the key indicators for tracking behavior after email messages are received. For more on this, refer to this page.
Tracked URLs
The Tracked URLs tab regroups the URLs contained in the sent message, including their URL type and their source URL.
For more on tracking links, refer to this section.
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