Personalizing Campaign messages with Point of Interest data

Last update: 2021-09-13
  • Created for:
  • Intermediate

In Adobe Campaign, you can use the Points of Interest data collected from your mobile application’s subscribers to send them personalized marketing messages, such as an email.

You can only react on Point of Interest data with standard deliveries. Transactional messages cannot use location data.

The earliest you can react is about 10 minutes.

In this case, you decide to send an email to all subscribers who have visited your Boston store within the last two weeks.

  1. Create an email marketing activity.

  2. When defining the delivery’s audience, drag and drop the Subscriptions to an application element into the workspace.

    Managing audiences is detailed in the Defining audiences section.

  3. In the Add a rule - Profile/Subscriptions to an application window, drag and drop the POI Location Subscription element into the workspace.

  4. In the Add a rule - POI Location Subscription window, enter the label of the Point of Interest that you want to use.

  5. In the Filter type field, select Relative.

  6. Check the Preceding days option and enter 15 in the corresponding field.

  7. Define the number of times the user must have visited the Point of Interest.

  8. Click Confirm to save your audience.

  9. Add content to your email.

  10. Confirm creating the activity to view the email’s dashboard.

  11. Send your message.

The email with the 10% discount offer will be sent to subscribers who:

  • Visited your Boston store at least once within the last two weeks.
  • Had your mobile application in the foreground at least once during the visit.

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