- Campaign Standard documentation
- Latest Updates
- Release Notes
- Getting started
- Profiles and audiences
- Communication channels
- Get started with communication channels
- About communication channels
- Delivery best practices
- Email messages
- SMS messages
- Push notifications
- In-App messaging
- Direct mail
- Transactional messaging
- Landing pages
- Designing email content
- Testing and Sending
- Reporting
- Integrating with other solutions
- Get started with Campaign integrations
- Campaign and Experience Manager
- Campaign and Target
- Campaign and Analytics
- Campaign and Audience Manager or People core service
- Campaign and Analytics for Mobile
- Campaign and Triggers
- Campaign and Microsoft Dynamics 365
- Campaign and Adobe Experience Platform
- Managing processes and data
- Get started with data and processes management
- Workflow general operation
- Executing a workflow
- Calling a workflow with external parameters
- Targeting activities
- Execution activities
- Channel activities
- Data management activities
- Filtering data
- Importing and exporting data
- Use cases
- About workflow use cases
- Deliveries
- Creating deliveries with a complement
- Creating deliveries on profiles’ creation date
- Creating a weekly delivery
- Creating a cross-channel delivery
- Identifying duplicates before a delivery
- Birthday delivery
- Coupling email and direct mail deliveries
- Sending an email with enriched fields
- Personalizing an email with additional data
- Sending a recurring push notification
- Segmentation and targeting
- Data management
- Reconcile a File audience with the database
- Deduplicating the data from an imported file
- Enriching profile data with data contained in a file
- External signal activity and data import
- Updating the database with external data
- Updating data based on an automatic file download
- Data reconciliation using relations
- Data update using reconciliation
- Exporting profiles in an external file
- Updating multiple subscription statuses from a file
- Subscribing profiles from a file to a specific service
- Developing
- Administrating
- Get started with Campaign Standard administration
- Monitoring guidelines
- Audit Trail
- Configuration guidelines
- Users and security
- Configuring channels
- Configuring mobile channels
- Implementing Push tracking
- Adding images and videos iOS
- Understanding push notifications payload structure
- Implementing local notification tracking
- Tags in Adobe Experience Platform synchronization FAQ
- Experience Platform SDK integration FAQ
- Configuring tag rules to support Adobe Campaign Standard use cases
- Mobile use cases supported in Adobe Campaign Standard
- How to migrate your mobile application from SDK v4 to Adobe Experience Platform SDK
- Configuring SMS channel
- Application settings
- Working with APIs
- Get started with Campaign Standard APIs
- About Campaign Standard APIs
- Global concepts
- Interacting with custom resources
- Managing profiles
- Managing services and subscriptions
- Interacting with marketing history
- Privacy management
- Managing transactional messages
- Managing workflows
- Managing organizational units
- Managing geographical units
- Troubleshooting
- Campaign Control Panel
Key steps to send a message
In this section, you will learn how to create and send personalized messages to a targeted audience using Adobe Campaign Standard.
Specific information on how to create and configure each communication channel is available in these sections:
- Creating an email
- Creating a SMS
- Creating a direct mail delivery
- Creating a push notification.
- Preparing and sending an In-App message
To learn the delivery best practices, consult the Delivery best practices section.
Create your message
Leverage Campaign Standard marketing activities to create an email, SMS, direct mail, push notification or In-App message.
Messages can be created either from the marketing activities list or from a workflow using dedicated activities.
Define the audience
Define the recipients of your message. To do this, use the query editor from the left pane to filter data contained in your database and build rules to target your audience.
There are several types of audiences available:
- Target is the main target of your email,
- Test profiles are the profiles used to test and validate your email (see Managing test profiles).
Design and personalize content
In the Content block, design and personalize the content of your message using fields from your database. For more information on how to design content for a specific channel, refer to the sections listed at the top of this page.
Prepare and test
Prepare the message. This process calculates the target population and prepares the personalized message.
Check and test your message before sending it using Campaign Standard capabilities: preview, email rendering, proofing, etc. For more on this, refer to this section.
Use the Schedule block to define when your messages will be sent (see Scheduling messages).
Send and track
Once your message is ready, you can confirm the send. The Deployment block displays the send progress and the result.
Several logs are available to help you monitor the delivery of your messages (see monitoring a delivery). You can also track the behavior of your delivery recipients thanks to Campaign Standard’s tracking functionalities.
Measure the effectiveness of your messages and the evolution of your sends and campaigns through various indicators and charts (see Accessing reports).
Business.Adobe.com resources
Resources
Adobe Account
