Audience Destinations (BETA)- Overview

Use Adobe Experience Platform Audiences in Adobe Campaign Standard

NOTE

This capability is in beta, and subject to frequent updates and modifications without notice. Audience Destinations is based on Adobe Experience Platform and requires a specific configuration.

Please reach out to Adobe Customer Support if you plan to implement this capability.

This tutorial explains how to use the centralized and consolidated profile data from the Adobe Experience Platform for marketing campaigns in Adobe Campaign Standard.

The Audiences module within Adobe Campaign Standard allows you to create segments using data from the Adobe Experience Platform - Data Services that lives in the Real-Time Customer Profile.

The following video tutorials guides you through the different steps:

  1. Create an audience using the Unified Segment Builder
  2. Activate Experience Platform audiences in a marketing workflow
  3. Change the targeting dimension of a delivery for a Platform Audience

Additional resources

*Understanding the Adobe Experience Platform Data Connector

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