To configure an Analytics destination, your Audience Manager user must have Admin permissions. See Create Users in the Administration Guide. Note that having the
CREATE_DESTINATIONS wildcard permission is not sufficient to create Analytics destinations.
For further requirements, see Prerequisites in Audience Analytics.
|Analytics Destination Type
|The name of this default destination is “Adobe Analytics,” which you can edit. Mapped report suite IDs appear in folder storage for your Audience Manager traits and segments.
Audience Manager creates one destination automatically if your account has:
|To create new Analytics destinations, go to Audience Data > Destinations > Create New Destination and follow the steps for each section described below.
When sending segment information to an Analytics destination, Audience Manager only sends the segments that the visitor qualified for. If a visitor stops qualifying for a segment, this information is not forwarded to Adobe Analytics.
For example, consider the segment rules below:
In Analytics reports, a profile may be shown as qualified for both segments, even though it stopped qualifying for Segment B.
This section contains fields and options that start the Analytics destination creation process. To complete this section:
For an Analytics destination, the Auto-fill Destination Mappping check box and Segment ID option are selected by default. You cannot change these settings.
This section contains options that apply Data Export Controls to an Analytics destination. Skip this step if you do not use data export controls. To complete this section:
The Configuration section lists your Analytics Report Suites that have been enabled for server-side forwarding. If you have multiple Analytics destinations, the report suites assigned to these destinations will be mutually exclusive and enforced by Audience Manager. To complete this section:
This section provides options that let you map segments automatically or manually.
|Automatically map all current and future segments
|Selected by default, this feature sends all segments that a visitor qualifies for, on a per-hit basis, to Analytics.
If a visitor belongs to more than 150 Audience Manager segments on a single hit, only the 150-most recently qualified segments are sent to Analytics, while the remaining list is truncated. An additional flag is sent to Analytics signifying that the segment list was truncated. This action displays as “Audience limit reached” in the Audiences Name dimension and “1” in the Audiences ID dimension. See the FAQ for details.
Also, this option affects destination availability in Segment Builder. For example, if a segment is mapped automatically to an Analytics destination, that destination is not available for selection in the destination mappings section of Segment Builder. The Analytics destination appears grayed-out and shows “Analytics” in the Type column of the Destination browser.
|Manually map segments
|This option exposes search and browse controls that let you choose which segments you want to send to Analytics.
To search for a segment:
To browse for a segment:
After you create and save a destination, you can work with that data in Analytics. However, it can take a few hours before data is available in your selected report suites. See Use the Audience Data in Analytics.