Documentation Updates 2016

Last update: 2022-09-21

A list of new and revised Audience Manager documentation released in 2016. Includes minor updates or changes to the Audience Manager guide that might not be included in the Experience Cloud release notes.

December, 2016

Topic Description
Understanding TraitWeight Documented an extra step in the algorithmic discovery process. This step explains the evolution of algorithmic traits over several data processing cycles.

Data Sampling and Error Rates in Selected Audience Manager Reports...

Revised to include new information and for clarity and style.

Traffic DIL in Google Tag Manager (GTM)

After a Google update in May 2016, you can load DIL code in the custom HTML section of a tag. You no longer have to host the code remotely.

Data Collection and Product Integration FAQ

Includes a new entry about white-listing Audience Manager IP and FTP addresses.

Privacy and Data Retention FAQ

Updated and revised the original doc to include privacy content.

CSV Files for Overlap Reports

You can request a .csv file for an Overlap Report when that report reaches its 1-million record limit. Files are available for segment-to-segment, segment-to-trait, and trait-to-trait overlap reports.


Documentation that describes a new DIL method that lets you send data to Audience Manager from Google's Universal Analytics.

November, 2016

Topic Description
Visitor Authentication States in Audience Manager Audience Manager handles the visitor ID authentication statuses UNKNOWN and LOGGED_OUT in the same way. The document provides more information on how we handle setCustomerID event calls.
CID Replaces DPID and DPUUID You can now use Customer ID integration codes for mobile identifier data sources. Use the DSID_20914 CID_IC for Android devices and DSID_20915 CID_IC for iOS devices.

Index of IDs in Audience Manager

Refer to this document for a complete list of Audience Manager IDs.

Audience Lab FAQ

Frequently asked questions about the Audience Lab feature.

Date Ranges in Addressable Audiences and Destinations

New content that describes how time intervals work for Addressable Audiences and Destinations.

Addressable Audience Metrics

Updated descriptions for new and revised report metrics.

Destinations Home Page

New content that describes features on the Destinations landing page.

October, 2016

Topic Description
OAuth 2.0 Integration for Real-Time Outbound Transfers Added the capability of securing your real-time outbound data transfer through the OAuth 2.0 protocol. Contact your Adobe Audience Manager consultant to get started.

Algorithmic Models

Changed title to Algorithmic Models from Models.

What Happens After a Provider Deactivates My Data Feed

Fixed incorrect header names provided in the deactivation email attachment.

Declared ID Variables

Fixed broken link to ID service documentation.

Import DCM Data Files Into Audience Manager

Added note to remind customers to check their file format with their DCM account manager.


Revised to note that GA.init() does not work with the latest version of Google's analytics code, analytics.js.

Amazon S3: About

Added encryption-at-rest for batch outbound data transfers.

Profile Merge Rule Options Defined

This feature has been deprecated.

Revised to include more information about the Adobe Experience Cloud Device Co-op.

September, 2016

Topic Description
Privacy FAQ Modified the demdex cookie's and the partner cookie's time-to-live (TTL) value to 180 days to comply with French CNIL regulations.
Cookies used in the Experience Cloud Modified the demdex cookie's and the partner cookie's time-to-live (TTL) value to 180 days to comply with French CNIL regulations.
Understanding the Data Integration Library (DIL) A general overview of the Data Information Library (DIL).
Inbound Data File Contents: Syntax, Invalid Characters, Variables, and Examples Updated the invalid characters list in trait IDs for inbound data files.

Addressable Audiences

Minor revisions and reorganized content.

Time Zones in Audience Manager

Audience Manager uses Coordinated Universal Time (UTC) across its entire UI.

API Code Migration

Added links to Segment Test Group APIs & Data Feed Request API.

August, 2016

Topic Description

Audience Lab

Create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations.

DCS Error Codes, Messages, and Examples

Added new customer-facing error codes to the index.

Digitally Signed HTTP Requests

A document explaining why and how to encrypt server-to-server HTTP requests.

Device Targeting With Platform-level Keys

Added a downloadable list of the most common device keys, according to Device Atlas measurements.

DCS Error Codes, Messages, and Examples

Added new customer-facing error codes to the index.


Control how DIL makes data collection calls with HTTP or HTTPS.


Updated content that explains why DIL uses GET and POST methods to send data in an event call.

Real-Time Outbound Data Transfers

Updated with additional requirements and information.

July, 2016

Topic Description

Onboarding Status Report: About

Revised documentation for the UI redesign.

Getting Started With Bulk Management

A new bulk management template, v0.4.2 is available for download.

Audience Optimization Reports

Updated the Audience Optimizationreports with Cross Channel Conversion, Role-Based Access Control, Conversion Groups, and the Reported Conversion Traits report.

Cross Channel Conversion

The Cross Channel Conversion option in the Audience Optimization reports allows you to attribute offline conversions to served online impressions or clicks.

Reported Conversion Traits

This report shows you all the traits labeled as conversion traits for a conversion group at a certain date.

Geotargeting With Platform-level Keys

Updated the keys list with the latest values.

Device Targeting With Platform-level Keys

A new document which describes the common platform-level key-value pairs you can use to target users with device-related variables across all properties in your Audience Manager account.

June, 2016

Topic Description

Server-Side Forwarding

Removed from Audience Manager documentation in September, 2017. Moved to Analytics documentation.

Capturing Campaign Impression Data via Pixel Calls

Updated to include passing mobile IDs with d_cid.

Beta Environment

Updated the DCS, UI and API hostnames.


Updated the Beta environment hostname.

April, 2016

Topic Description

Experience Cloud Visitor ID Versions

Revised text for IDs 1 and 2.

Profile Merge Rules Dashboard

Revised to show new Merge Rule cards on the dashboard.

Profile Merge Rule Options Defined

Revised to include new report metrics.

Report Metrics for Profile Merge Rules

New documentation defines the report metrics and graphs for Profile Merge.

Audience Manager Segments in Analytics

Share Audience Manager segments with Analytics in real-time.


Revisions introduce significant changes to the content and organization of the Destination docs. These changes are designed to reduce complexity and make the cookie and URL destination workflows more clear.

March, 2016

Topic Description

Working with Comparison Operators in TraitBuilder

Added a new named operator, Matcheswords. It let's you specify a matching word patters without using a regular expression.

February, 2016

Topic Description

Deactivate a Subscriber's Data Feed

Describes how Audience Marketplace data providers deactivate a subscriber's feed.

What Happens After a Provider Deactivates My Data Feed

Describes what an Audience Marketplace data buyer can expect if a provider revokes access to a data feed.

DCS Error Codes, Messages, and Examples

Added error 172 for blocked cookies.

Name and Content Requirements for ID Synchronization Files

Revised content to improve clarity. New section about how the file names and file content IDs map to each other.

Amazon S3 Name Requirements for Inbound Data Files

Revised content to include syntax for Android and iOS codes in the file names.

FTP Name Requirements for Inbound Data Files

January, 2016

Topic Description

OAuth Authentication

Added link for authorized and implicit authentication.

Send Segments to a Google AdWords Remarketing List

Instructions on how to send segment data to a Google AdWords remarketing list.

Visitor Profile Viewer

Added a note that says access to this feature requires admin permissions.

DIL create

Revised text for declaredId. Customer IDs must be passed in as un-encoded values only. Encoding IDs will create double-encoded identifiers.

Making Server-to-Server DCS API Calls

Revised text to include the d_mid variable.

Supported Attributes for DCS API Calls

Capturing Campaign Impression Data via Pixel Calls

Added new key and macro entries for d_mid and d_region.

Data Files for Audience Optimization Reports

Added new description for Event Type.

Understanding the Data Provider Billing Report

New documentation that lists and defines the items in an Audience Marketplace billing report.

Trait and Segment Size Data in Segment Builder

Updated text to describe the differences between 30-day totals for traits and segments.

Understanding the Plan Details Page in Audience Marketplace

New documentation that describes the plan information shown in a buyer's subscription details page.

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