Adobe Audience Manager Documentation

Find all the Audience Manager documentation and support you need here. Get up to speed on Audience Manager with the help of our useful guides and tutorials.

Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience.

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  • Audience Manager Guide
    Learn how to use Adobe Audience Manager to collect commercially relevant information about site visitors and create marketable segments. You can also find details about how to serve targeted advertising and content to the right audience.
  • Audience Manager Overview
    Information about the history of Audience Manager, types of data collected, segmentation, reporting, and more.
  • Signals, Traits, and Segments
    Learn about the components of a segment and the expressions used to set audience qualification criteria. Also find information about how data is transmitted.
  • Destinations Overview
    Discover the advantages, types, and uses of destinations – any third-party system, such as an ad server or DSP, where you share data. Use Destination Builder to create and manage cookies, URL, or server-to-server destinations.

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