No, this functionality is available for non-Advertising Cloud and non-AMO customers.
AMO customers can leverage the existing Analytics-AMO integration; they will not be able to use Ad Analytics.
Advertising Analytics is available for Adobe Analytics
No, outside of proper SKU provisioning Advertising Analytics does not incur extra cost.
No, Advertising Analytics uses a special data source type which does not incur server call costs.
Any compatible search engine account will pass into Advertising Analytics and will be displayed as read-only. All edits or updates should be handled in Advertising Cloud/AMO.
Advertising Analytics is available only for Adobe Analytics administrators; however, admins may grant access to non-admins. Please contact your administrator for access rights.
Search engine accounts include Google AdWords and Microsoft Bing.
After logging in to Adobe Analytics, navigate to the Admin. Then select Advertising Analytics to add your search engine accounts.
Advertising Analytics utilizes a series of custom APIs to pass data from search engines via the Adobe Advertising Cloud into Analytics.
You will get
No, the raw search data will come in as an independent data set. However, there is an Instances version of the click data that can be broken down by other Analytics data.
Before you can assign a report suite to an Advertising Analytics account, the desired report suite needs to be provisioned for Advertising Analytics reporting
This is done through a separate Admin page that is accessible from: Admin > Report Suites >
[select report suite] > Edit Settings > Advertising Analytics Configuration.
Virtual report suites do not collect data, so you cannot directly map an Advertising Analytics account to a Virtual report suite. However, you can map the Advertising Analytics account to the parent Report Suite of the Virtual report suite that you want to see data in. The Search Engine metrics (click/cost/impressions) may not show up in the Virtual report suite unless you include an “or” condition in your segment logic based on the AMO ID (or its classification). Example: Adding “all hits where AMO ID exists” would include the search engine metrics in the segment.
No, they are not included in the Marketing Channels report.
The search data is pulled from the search engines around 6AM (06:00) in the time zone of your Analytics data center. This is when the AMO data is collected and inserted into the report suite. It is then converted into the report suite time zone as part of inserting the data into Analytics.
The AMO ID will capture the Search engine metrics: Impressions, Cost, Clicks, Average Position, and Average Quality Score. If there are no clicks, but there are impressions, then the impression/position/quality score data will still be sent to Analytics. Typically, if there are no clicks, then there is also no cost.
The Search engine metrics are captured at the hit level and connected to the AMO ID (and its classifications). It is summary level data and not connected to visits/visitors. As such, the search engine metrics can only be used in segments that are hit-level scope and are based on the AMO ID (or its classifications).
The AMO ID is also captured on the landing page in the hit for that page (which connects it to the visit/visitor) and will persist downstream to get credit for other Analytics metrics (until it expires or is overwritten by a new AMO ID). It is fully incorporated into the data set like any other eVar.
The Ad Platform classification captures these values: “Google Adwords”, and “Bing Ads”. A common best practice is to include the country code as part of the naming of campaigns. You can then filter down or segment (e.g. if all campaigns start with countrycode_, then creating a segment where Campaigns (AMO ID) starts with “UK_” would provide you with only data for the UK).
“AMO cost” is only the cost paid to the search engines. It does not include any agency or search optimization/management platform fees.
No, currently we do not have plans for these other channels on the roadmap.
Auto mode attempts to append URL parameters to the end of the tracking templates/destination URLs in the correct format. However, it is your responsibility to ensure that the added URL parameters persist correctly to the final landing page. Auto mode can insert key words into the landing URL, and your web server may not support keywords with special characters.
Yes you can switch tracking modes, but you need to remove the old tracking logic before making the switch. This may result in some downtime of tracking on the day the switch is made (especially if moving from manual to automatic). As such, we recommend not switching unless absolutely necessary.
Switching from Manual to Automatic: Remove the manual additions to the tracking templates and then switch the toggle in the Advertising Analytics UI from manual to Automatic and save the setting. Note that it may take several hours for the system to populate the automatic tracking codes.
Switching from Automatic to Manual: Update the toggle from manual to automatic in the Advertising Analytics setup UI and then deploy the manual tracking codes as quickly as possible. While deploying the manual tracking codes, if you see the automatic tracking codes in the Search Engine tracking templates, remove them.