Unidentified People

Last update: 2023-09-21
  • Topics:
  • Metrics
    View more on this topic
  • Created for:
  • User

The ‘Unidentified People’ metric is a Cross-Device analytics metric that counts the number of visitors that CDA could not identify.

How this metric is calculated

If a visitor remains unknown to the stitching service (there are hits coming from a device that could not be attributed to a specific person), then this metric increases.

On this page