The ‘Revenue’ metric shows the monetary amount of products purchased within all orders. This metric is vital for eCommerce sites in measuring conversion. You can combine this metric with any dimension to see what which dimension items contributed to revenue. For example, you could see the top campaigns (using the Tracking code dimension) or top internal search terms (using an eVar).
For every hit where
purchase exists in the
events variable, sum the ‘Price’ field within the
This metric relies on the currencyCode variable if the currency on the page is different than the report suite’s native currency.