This help page describes how custom events work as a metric. For information on how custom events work as an implementation variable, see Events overview in the Implement user guide.
Custom event metrics show the number of hits where a given custom event was set in an image request. These metrics are vital to many implementations, as they provide insight to events specific to each organization.
Custom events are calculated differently depending on their type. You can check an event’s type under Success events in Report suite settings.
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The number of available events depends on your organization’s Analytics contract. Most organizations on non-legacy contracts have 1000 custom events available. Contact your organization’s account manager if you are not sure how many custom events are available to you.
Adobe strongly recommends that you record how you use each event in your organization’s solution design document.