Dimensions are variables in Adobe Analytics that typically contain string values. Common dimensions include Page, Referring domain, or an eVar. In contrast, metrics contain numeric values that tie to a dimension. A basic report shows rows of string values (dimension), against a column of numeric values (metric).
For example, if you combined the ‘Page’ dimension with the ‘Visits’ metric, you would get a ranked report showing your top-visited pages:
Page |
Visits |
---|---|
Home page |
800 |
Product page |
500 |
Purchase page |
100 |
Each dimension represents a different part or facet of your site. You can combine one of more of these dimensions with one or more metric to create a desired report.
Here is a video that describes how to add dimension (and metric) descriptions in Adobe Analytics: