The ‘Customer loyalty’ dimension reports the number of visitors to your site that have made 0 prior purchases, 1 prior purchase, 2 prior purchases, or 3+ prior purchases. This dimension is valuable to understand how your site affects purchasing behavior. You can also use this dimension in a segment to focus on visitors that return to make a purchase, so that you can encourage similar behavior for new visitors.
Adobe automatically populates this dimension based on the
purchase event in your implementation. If you implement the
purchase event on your site, this dimension always works.
Dimension items include the following:
When a visitor makes a purchase (triggers the
purchase event), that hit and all subsequent hits move into the next “bucket”. For example, if a visitor buys a product from your site for the first time, they move from “Not a customer” to “New customers”, with the order attributed to “New customers”. The dimension item “Not a customer” cannot have orders attributed to it.