Adobe Analytics landing page

The landing page for Adobe Analytics brings together both Analysis Workspace and Reports & Analytics in a single interface and access point under the Workspace umbrella. It features a project manager home page, an updated reports menu, modernized reports, and a learning section to help you with getting started more effectively.

IMPORTANT

This landing page will be in Open Beta starting on July 21, 2021. It is an optional starting point. If you prefer, you may use your existing landing page, whether that is Workspace or Reports. If you do decide to opt in to the beta program, access the page and click Provide feedback at the top of the screen to log your feedback and any bugs you may encounter. You can opt out of and back in to the beta program at any time. Any work done in the beta user interface carries over into the existing/current Workspace experience.

Access the landing page

After you log in to Adobe Experience Cloud and Analytics, enable the New landing page - Beta toggle button in the lower left corner. Access to the toggle button is user-specific per organization, not company specific.

Landing

Top menu

  • Top Analytics menu: Most reports are now in the Reports menu in the left rail.
  • The left rail has three tabs: Projects, Reports, and Learning.

Terminology

  • Projects are things that you have built or that someone else has built and shared with you. Projects also refers to blank projects and blank mobile scorecards.
  • Reports refers to anything that was pre-built by Adobe, such as reports in Reports & Analytics and templates in Workspace. Reports are also report templates that your company has built for you.
  • Templates is no longer used as a term for Adobe’s pre-built Workspace projects. They are now under Reports.

Projects serves as the Workspace home page. Any Workspace projects show up here, including Mobile scorecards.

Landing all

NOTE

Several of the following settings persist (are remembered) both throughout the session and across sessions. Examples: Which tab you are on, which filters were selected, which columns were selected, and the column sort direction. Search results are not persisted, however.

UI element Definition
… More Lets you View Tutorials, and Edit user preferences.
Create project The drop-down menu lets you create a Workspace project or a Mobile project.
Show less/more Toggles between not showing and showing the banner: Top banner
Blank project Creates a blank Workspace project for you to populate.
Blank mobile scorecard Creates a blank mobile scorecard for you to populate.
Open Training Tutorial Opens the Workspace training tutorial that guides new users through building a project in a step-by-step fashion.
Open release notes Opens the Adobe Analytics section of the latest Adobe Experience Cloud release notes.
Filter icon You can filter on tags, report suites, owners, types, and other filters (Mine, Shared with me, Favorites, and Approved)
Search bar The search now includes all columns in the table.
Selection box Clicking this box next to one or more projects displays the project management actions you can perform: Delete, Tag, Pin, Approve, Share, Rename, Copy, and Export to CSV. You may not have permissions to perform all of these actions.
Favorites Favoriting a project puts a star by it and tags it as a favorite that you can filter on.
Name The name of the project.
Pin icon You can pin items and they always appear at the top of your list.
Info (i) icon Clicking the info icon shows the following info about this project: Type, Project Role, Owner, Description, and who it is shared with. It also indicates who can edit or duplicate this project.
Ellipsis (…) Clicking the ellipsis next to a project displays the project management actions you can perform: Delete, Tag, Pin, Approve, Share, Rename, Copy, and Export to CSV. Note that you may not have permissions to perform all of these actions.
Type Indicates whether this type is a Workspace project or a Mobile scorecard.
Tags You can tag reports to organize them into groups.
Project Role Project roles refer to whether you are the project Owner, and whether you have permissions to Edit or Duplicate the project.
Report Suite Tables and visualizations within a panel derive data from the report suite selected in the top right of the panel. The report suite also determines what components are available in the left rail. Within a project, you can use one or many report suites depending on your analysis use cases. The list of report suites is sorted on relevance. Adobe defines relevance based on how recently and frequently the suite has been used by the current user, and how frequently the suite is used within the organization.
Owner The person who created the project.
Last opened When this project was last opened by you.
Column selector If you want to add or remove columns from the list of projects, you can do so by selecting or deselecting them.
< (Back button) This button in a Workspace project or a report takes you back to your most recent landing page configuration. Whatever page configuration you had when you left the landing page will persist when you return.

The Reports tab consolidates three sets of reports:

  • The pre-built Workspace templates that were previously located under Workspace > Project > New. Adobe no longer uses the word “template” in this context.
  • Most of the pre-built reports under the previous Adobe Analytics Reports top menu. These reports are now displayed in Analysis Workspace.
  • Anything your company has built for you.
IMPORTANT

Under Reports, a Favorites folder shows up only if you mark a new report as a favorite. No pre-existing Reports & Analytics favorites are carried forward.

Reports tab

As previously mentioned, only the most commonly used reports that were formerly grouped in Reports & Analytics are available here. A handful of rarely used or no-longer-relevant reports were not migrated over. See the FAQ below for more detail.

Here are the menus and their submenus. If you cannot find a specific report, do a “Search on page” to find it.

Menu item Reports under this menu item
Most Popular
  • Training Tutorial (Pre-existing Workspace template)
  • Pages (What are my top pages?)
  • Page views (How many page views am I generating?)
  • Visits (How many visits am I getting?)
  • Visitors (How many visitors am I getting?)
  • Key metrics (How are my most important metrics performing?)
  • Site sections (Which sections of my site generated the most page views?
  • Next page (What are the next pages my visitors go to?)
  • Previous page (What are the previous pages my visitors went to?)
  • Campaigns (What campaigns are driving my key metrics?)
  • Products (What products are driving my key metrics?)
  • Last touch channel (Which last touch channel is performing best?
  • Last touch channel detail (Which specific last touch channel is outperforming others?)
  • Revenue (How is my revenue performing?)
  • Orders (How are my orders performing?)
  • Units (How many units am I selling?)
Engagement
  • Key metrics (How are my most important metrics performing?)
  • Page views (How many page views am I generating?)
  • Pages (What are my top pages?)
  • Visits (How many visits am I getting?)
  • Visitors (How many visitors am I getting?)
  • Time spent per visit (How much time do my users spend per visit?)
  • Time prior to event (How much time do my users spend prior to a success event?)
  • Site sections (Which sections of my site generated the most page views?
  • Web content consumption (Which content is consumed most and is engaging users?)
  • Media content consumption (Which content is consumed most and is engaging users?)
  • Next and previous page flow (What are/were the next/previous paths my visitors take/took?)
  • Fallout (Where am I seeing fallout through my digital properties?)
  • Cross-device analysis (Using cross-device analysis in Analysis Workspace)
  • Web retention (Who are my loyal users and what do they do?)
  • Media audio consumption (What are trends and top metrics of audio consumption?)
  • Media recency, frequency, loyalty (Who are my loyal readers?)
  • Page analysis > Reloads (Which pages generate the most reloads?)
  • Page analysis > Time spent on page (How much time do my users spend on my pages?)
  • Entries & exits > Entry pages (What are my top entry pages?)
  • Entries & exits > Original entry pages (What page did my visitor originally enter from?)
  • Entries & exits > Single-page visits (Which pages generated the most single-page visits?)
  • Entries & exits > Exit pages (What are my top exit pages?)
Conversion
  • Products > Products (Which products are driving my key metrics?)
  • Products > Product performance (Which products are performing best?)
  • Products > Categories (What are my best performing product categories?
  • Shopping cart > Carts (How many users added a product to cart?
  • Shopping cart > Cart views (How many times did my visitors view their carts?)
  • Shopping cart > Cart additions (How often are users adding a product to their cart?)
  • Shopping cart > Cart removals (How often are users removing a product from their cart?)
  • Purchases > Revenue (How is my revenue performing?)
  • Purchases > Orders (How are my orders performing?)
  • Purchases > Units (How many units am I selling?)
  • Magento: marketing and commerce
Audience
  • People metric (How many people are interacting with my brand?)
  • Visitor profile > Location overview (Which locations are driving the most usage among users)
  • Visitor profile > Geosegmentation > Geo Counties, Geo US States, Geo Regions, Geo Cities, Geo US DMA (Which geographies are my users visiting from?)
  • Visitor profile > Languages (Which language do my users prefer?)
  • Visitor profile > Time zones (Which time zones are my users visiting from?)
  • Visitor profile > Domains (Which ISPs are my visitors using to access my site?)
  • Visitor profile > Top level domains (Which domains are driving traffic to my site?)
  • Visitor profile > Technology > Technology overview (What technologies are people using to access my site?)
  • Visitor profile > Technology > Browsers, Browser type, Browser width, Browser height (Which company’s browser, browser version, and its width and height, are people using to access my site?)
  • Visitor profile > Technology > Operating system, Operating system types (Which OS and which version of it do my visitors use?)
  • Visitor profile > Technology > Mobile carrier (Which mobile carriers do my visitors use to access my site?)
  • Visitor retention > Return frequency (How much time passes between my user’s current visit and previous visits?)
  • Visitor retention > Return visits (How many of my visits are returning users?)
  • Visitor retention > Visit number (Which visit number bucket drives most of my key metrics)
  • Visitor retention > Sales cycle > Customer loyalty (Which loyalty segment do my users belong to?)
  • Visitor retention > Sales cycle > Days before first purchase (How many days passed between my users’ first visit and their first purchase?)
  • Visitor retention > Sales cycle > Days since last purchase (How many days have passed between my users’ current visit and their last purchase? )
  • Visitor retention > Mobile > Devices and Device types (Which devices and device types are my visitors using?)
  • Visitor retention > Mobile > Manufacturer (Which mobile device manufacturer do my visitors use?)
  • Visitor retention > Mobile > Screen size, Screen height, Screen width (Which mobile screen size/height/width do my visitors have?)
  • Visitor retention > Mobile > Mobile app usage
  • Visitor retention > Mobile > Mobile app journeys
  • Visitor retention > Mobile > Mobile app metrics
  • Visitor retention > Mobile > Mobile app messaging
  • Visitor retention > Mobile > Mobile app performance
  • Visitor retention > Mobile > Mobile app retention
Acquisition
  • Marketing channels > First touch channel, First touch channel detail (Which first touch channel, and which specific first touch channel is performing best?)
  • Marketing channels > First last channel, First last channel detail (Which last touch channel, and which specific last touch channel is performing best?)
  • Campaigns > Campaigns (Which campaigns are driving my key metrics?)
  • Campaigns > Campaign performance (What campaigns are driving the most revenue?)
  • Campaigns > Tracking code (Which campaign tracking codes perform the best?)
  • Web acquisition
  • Mobile acquisition
  • Advertising Analytics: paid search
  • Search keywords - all, paid, natural (Which search keywords and paid/natural search keywords drive my key metrics the best?)
  • Search engines - all, paid, natural (Which search engines and paid/natural search engines drive my key metrics the best?)
  • All search page ranking (Which search page are my users visiting from?)
  • Referring domains (Which domains are driving traffic to my site?)
  • Original referring domains (What was the first domain users were on before visiting my site?)
  • Referrers (Which URLs were my users on before clicking through to my site?)
  • Referrer types (Which category do my referring URLs belong to?)
Company reports Reports that your company created for your use. See “Create a Company report” below.

Location of templates (now called reports)

Report (template) name Report location
Training Tutorial Most Popular > Training tutorial
Web Content Consumption Engagement > Web Content Consumption
Media Content Consumption Engagement > Media Content Consumption
Cross-Device Analysis Engagement > Cross-Device Analysis
Web Retention Engagement > Web Retention
Media Audio Consumption Engagement > Media Audio Consumption
Media Recency, Frequency, Loyalty Engagement > Media Recency, Frequency, Loyalty
ITP Impact Engagement > ITP Impact
Product Performance Conversion > Products > Product Performance
Magento: Marketing & Commerce Conversion > Magento: Marketing & Commerce
People Metric Audience > People Metric
Location Overview Audience > Visitor Profile > Location Overview
Technology Overview Audience > Visitor Profile > Technology > Technology Overview
Mobile App Usage Audience > Mobile > Mobile App Usage
Mobile App Journeys Audience > Mobile > Mobile App Journeys
Mobile App Metrics Audience > Mobile > Mobile App Messaging
Mobile App Performance Audience > Mobile > Mobile App Performance
Mobile App Retention Audience > Mobile > Mobile App Retention
Campaign Performance Acquisition > Campaigns > Campaign Performance
Mobile Acquisition Acquisition > Mobile Acquisition
Web Acquisition Acquisition > Web Acquisition
Advertising Analytics: Paid Search Acquisition > Advertising Analytics: Paid Search

Use the Reports tab

For current users of Reports & Analytics, here is a short intro on how to use the reports you are used to and that now display within Workspace. Reports act like existing templates: if you make changes to them, you get prompted to save/discard your changes when navigating away or to a different report. And if you do want to save changes, it saves the report as a new project.

  1. Go to the Reports tab.

  2. Select the report you want to view, for example, under Most popular, select the Pages report.

  3. To the right, click Open report.

    Pages report

  4. The Pages report, as displayed in Analysis Workspace, shows two visualizations (Bar chart and Summary number) and a Freeform table. The metric used is Occurrences.

  5. From here, you have multiple options. Here are some of those options:

    • You can use the report as is.
    • You can drag one or more segments into the Segment drop zone at the top. For example, drag the segment Mobile Customers and watch the results change.
    • You can change the date range by going to the calendar at the top right.
    • You can add dimension breakdowns, drag in other metrics, and generally customize the report in any way you wish.

Create a (custom) Company report

Custom reports are called Company Reports and are found in the Company Reports menu (see below). Any previously created ones and any new ones are listed here.

To create a new Company report,

  1. Build the Workspace to your desired state.

  2. Open the Project menu and click Save as company report….

    Company report

  3. Add all desired fields to the modal and save it.

    The report is added to the Company Reports list and is available to those in your login company.

More learning options:

The Learning page contains hands-on video tours and tutorials, plus links to documentation.

  • The Workspace Fundamentals Tour takes you directly to Workspace and walks you through the Workspace layout and where to find/perform the most common actions. This Tour can also be relaunched any time directly in Workspace via the tool tip pop-over from the panel header.
  • Clicking a video/tour adds a Viewed tag. This tag helps you track your progress through the learning content. You can click the tag and it disappears, in case you have not completed the content yet.
  • The Learn more button on the video modal takes you to an Adobe Experience League documentation page with more help content related to the video you just watched. View more videos takes you to the full Analysis Workspace YouTube playlist.

Landing page FAQ

Question Answer
Where are the templates that I am used to seeing in Workspace? These templates are grouped under the Reports tab.
Can I opt out of the beta? You can opt out of the beta at any time.
Does the work I do in the beta program UI carry over to the production Workspace experience? Yes, any work done in the beta carries over to the old/current Workspace experience.
Are my current Reports & Analytics favorites carried over? No, they are NOT carried forward. However, any Workspace Project favorites are carried over.
Is there a maximum number of projects I can pin? No, there is no limit on the number of projects you can pin.
Can Admins designate this landing page for their users? No, Admins cannot designate the landing page on behalf of users. Individual users must turn on the toggle themselves.
Are all reports that currently exist in Reports & Analytics still available? No, the following reports were phased out, based on overall usage data:
  • Any custom eVars/props/events/classifications
  • My Recommended Reports
  • Hourly/Daily/Weekly/Monthly/Quarterly/Yearly unique visitors
  • DailyWeekly/Monthly/Quarterly/Yearly unique customers
  • Action name depth
  • Action name summary
  • Add dashboard
  • Age
  • Audio support
  • Billing information
  • Clicks to page
  • Color depth
  • Cookie support
  • Cookies
  • Connection types
  • Creative elements
  • Credit card type
  • Cross sell
  • Custom event funnels
  • Custom links
  • Customer ID
  • Day of week
  • Entry action name
  • Exit action name
  • Exit links
  • Fallout
  • File downloads
  • Find in store
  • Full paths
  • Gender
  • Hit ype VISTA rule
  • Image support
  • Java
  • JavaScript
  • JavaScript version
  • Manage bookmarks
  • Manage dashboards
  • Monitor color depth
  • Monitor resolutions
  • Newsletter signups
  • Next action name
  • Next action name flow
  • Null searches
  • Operating system
  • Order review
  • Page of day
  • Pages not found
  • Pathfinder
  • Path length
  • Previous action name
  • Previous action name flow
  • Product activity
  • Product cost
  • Product department
  • Product inventory category
  • Product name
  • Product reviews
  • Product season
  • Product shares
  • Product zooms
  • Reload
  • Searches
  • Servers
  • Single page visits
  • Shipping information
  • Site hierarchy
  • Social mentions
  • Time of day
  • Time spent on action name
  • Video support
  • Visitor state

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