Create annotations

By default, only Admins can create annotations. Users have rights to view annotations like they do with other other Analytics components (such as segments, calculated metrics, etc.).

However, Admins can give the Annotation Creation permission (Analytics Tools) to users via the Adobe Admin Console.

  1. To create annotations, you have several ways to get started:
Creation method
Details
Go to Analytics > Components > Annotation.
The Annotations Manager page opens. Click Create New Annotation and the Annotation builder opens.
Right-click a point on a table.

The Annotation builder opens. Note that, by default, annotations created this way are visible only in the project where they were created. But you can make them available to all projects. Also notice that the date/s and any metric, etc., have already been populated.

Right-click a point in a Line graph.

The Annotation builder opens. Note that, by default, annotations created this way are visible only in the project where they were created. But you can make them available to all projects. Also notice that the date/s and any metric, etc., have already been populated.

In Workspace, go to Components > Create annotation.
The Annotation builder opens.
Use this hotkey to open the Annotation builder: (PC) ctrl shift + o, (Mac) shift + command + o
Note that by using the hotkey to create an annotation, you create a single-day annotation for the current date, without any pre-selected scope (metrics or dimensions).
  1. Fill in the Annotation builder elements.

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    Element Description
    Project-only Annotation

    By default, the annotation applies to the current project. By checking this box, you can make the annotation available to all projects that you own.

    Title Name the annotation, e.g. “Memorial Day”
    Description (Optional) Provide a description for the annotation, e.g. “Public holiday observed in the US”.
    Tags (Optional) Organize annotations by creating or applying a tag.
    Applied date Select the date or date range that needs to be present for the annotation to be visible.
    Color Apply a color to the annotation. The annotation appears in the project with the selected color. Color can be used to categorize annotations, such as public holidays, external events, tracking issues, etc.
    Scope

    (Optional) Drag and drop the metrics that trigger the annotation. Then drag and drop any dimensions or segments that act as as filters (i.e., that the annotation will be visible with). If you don’t specify a scope, the annotation will apply to all your data.

    • Any of these metrics are present: Drag and drop up to 10 metrics that will trigger the annotation to show.
    • With all of these filters: Drag and drop up to 10 dimensions or segments that will filter when the annotation shows.

    Use cases: An eVar has stopped collecting data for a specific date range. Drag the eVar into the Any of these metrics are present dialog. Or your Visits metric isn’t reporting any data - follow the same process.

    Note: Any annotation applied to a component that is then used as part of a calculated metric or segment definition does NOT automatically inherit the annotation. The desired calculated metric must also be added to the scope section to display the annotation. However, a new annotation should be created for any segment that you wish to annotate with the same information.

    Example: You apply an annotation to Orders on a specific day. You then use Orders in a calculated metric for the same date range. The new calculated metric will not automatically display the annotation for orders; the calculated metric must be also be added to the scope section for the annotation to be displayed.

    Apply to all report suites By default, the annotation applies to the originating report suite. By checking this box, you can make the annotation apply to all report suites in the company.
  2. Click Save.

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